Local SEO helps you optimize your website so that it ranks higher on search engine sites and help customers find your more easily. Content marketing focuses more on creating content and engaging the user.
How do these marketing tactics merge together?
Use our tips below to help you make the most out of your marketing strategy to increase customers, sales, and traffic. If you need further information, check out local SEO services to help you truly make the most out of your business.
How to Maximize Local SEO
1. Use Local Keywords
Local keywords will help customers find you when they are searching online. To make sure you’re visible on local searches, try these 3 methods:
- Use Industry Keywords: what someone would search for your business
- Use Keyword Modifiers: what products or services that would be searched
- Use Local Keywords: words based on your geographic location
Research and incorporate keywords, based on this information, in your content. Once you’ve narrowed down your list, you can create landing pages for each keyword.
Thus, you can truly maximize your local SEO and customers will be able to find your local business sooner.
2. Create Local Content
Creating local content is essentially the basis for local SEO. It helps you stay relevant so local search engines know that you are an authority in your geographic area.
To target your community and create great content, you must make sure that your content is based on location.
Make sure that you focus the areas that you are appealing to so that you can make relevant content for those people. Write about anything that will appeal to anyone in those communities to interest them and boost your rankings.
3. Use Social Media
To reach out to customers in your community, you must strategically use social media. Maintaining your online presence and consistently producing social media content can actually grow your business.
Make sure that your business has profiles on Twitter, Facebook, LinkedIn, and even Google+. Snapchat and Instagram can also help your business grow locally.
By maintaining an online presence through social media, you will soon create a local branding for your business. It will help you stand out in your community and even help you increase sales.
4. Include Images and Video
Your content marketing strategy to maximize local SEO must also include images and videos to be successful. Businesses tend to forget about this, but if you follow suit, you will be making a big mistake.
Images and videos create more engagement with customers because they’re easier to understand and evoke emotions more quickly. They attract the attention of your customers and help you be more visible.
If you are new to visual content, make sure that you promote your:
- Workplace Culture
5. Stay Consistent
Last but not least, you must be consistent to truly maximize your local SEO.
Consistent content allows your business to:
- Establish Authority
- Build Brand Awareness
- Engage the Audience
- Generate Leads
- Improve Web Traffic
Since it’s so valuable, you must ensure that your online presence is regular. You must produce high-quality content frequently to make sure that you stand out from your local competitors.