7 Tips to Optimize an E-commerce Web Strategy
These days, so much money is spent online that E-commerce is overtaking brick and mortar stores. So much so that online commerce raked in an estimated $200 billion last year.
Your business can’t afford to miss out on the opportunities online shopping presents. Here are 7 tips you can use to optimize your E-commerce strategy.
How to Optimize an E-commerce Strategy
1. Know Your Demographic
Knowing your audience is the first step in creating a strong E-commerce presence. Before you even begin creating your store, think about who it is you want to sell to.
Know demographics such as:
- Age range
- Spending habits
These can tell you a lot about an audience and help you tailor your online presence. For instance, if you were to create a set of online children’s clothing stores, you’d want to target parents.
It seems simple, but too many people neglect the significance of market research.
2. Simplicity is Best
The simpler your online store is, the more likely your customers are to purchase an item. If you’re skeptical, consider Amazon’s strategy.
The online retail giant boasts one of the easiest checkout methods out there.
1-click checkout prevents users from thinking too much before buying a product. It’s a great way to get users directly from the product page to checkout as fast as possible.
In general, you’ll want to follow a similar flow. The fewer steps to checkout, the better.
3. Conversions Matter
Yes, your priority should always be on the sale. But that isn’t to say there aren’t other metrics that matter just as much. For instance, a newsletter subscription today could mean a purchase tomorrow.
Be sure that you don’t neglect these important considerations. Everything from visitors to page clicks to subscribers matters.
4. Have a Quality Search Function
Don’t make customers navigate page after page to find the product they’re after. Having a great search function makes things easier on owner and customer alike.
They’re getting an easy to navigate shopping experience, and you can use the search terms to find out what customers are searching for.
5. Mobilize Sales
So much web content comes from smartphones that you absolutely need a web store. Most E-commerce hosts provide users with a free mobile app, but you’ll want to make sure.
Give customers the ability to buy products wherever and whenever they choose, and you’re likely to get more impulse purchases.
6. Optimize Your Images
Think about the online stores you use the most. Odds are, they all feature large, clear images that give you an idea of exactly what you’re getting.
Just like in web design, remember to show, don’t tell. A clear photo is often worth far more than the best product description in the world.
7. Clean Up Your Website
If there’s one thing that can’t be stressed enough, it’s the importance of design. A cluttered website is going to scare potential customers off and confuse them.
The fewer items the homepage features, the better. Get rid of any unnecessary pages and posts, and only keep what’s necessary or combine pages.
A general rule of thumb when it comes to E-commerce: the simpler, the better.
With these tips in your digital tool belt, you’ll be profiting in no time!
E-commerce can seem like an intimidating part of running a business, but it doesn’t have to be. You’ve got this! Keep your user in mind and you’ll never go wrong.
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