How To Promote Your New Ebook Online

ebook promotion

Promoting an ebook is much different than marketing a print book.

To get the readership you want, you need to have a large digital presence. There are several ways that you can promote your ebook online. Not sure where to start? We’re here to help you!

Read on to learn how you can elevate your online presence to sell your ebook.

Keep Your Cover Professional

They say you shouldn’t judge a book by its cover.

But unfortunately, many books — both print and ebook alike — are chosen because of their covers.

Your first step in marketing your ebook is to create an awesome ebook cover that will make readers want to buy it.

While you could create one on your own in Microsoft Word or other applications, you should seek help from a professional designer. He or she will have the tools to make your cover look polished.

After you’ve decided on a cover, you need to make sure to showcase it across multiple online platforms. Whether you’re adding it to your website or Facebook page, your readers should remember its image.

There are new options to showcase books (such as a 3d book mockup) that will make more of an impact than a regular image.

Repurpose Your Ebook’s Content

If you’re looking to generate more discussion around your ebook, repurpose it. Some ways you can repurpose your book’s content:


Creating a SlideShare file is a great way to summarize your ebook. It allows readers to get a taste of what they can expect.


Infographics are shared 3 times more than other types of media on social media. Create an infographic with the major points of your ebook.


A quiz about your ebook is a great way to get readers engaged. The more engaged they are, the more popular your ebook will be!


Did you know that customers are much more likely to watch a video on something than reading about it? Why not host a free webinar explaining the main points of your ebook?

In the webinar, provide the link to download the ebook. Offer a special discount for those who attended.

Give it Away for Free

Everyone loves freebies. Take advantage of Amazon’s KDP Select Program. This program allows you to offer your ebook for free for 5 days for the first 90 days of its launch. Or promote a limited time discount offer on your ebook.

Not only will you get the word out on your book, it will raise attention and boost your Amazon stats.

Get Reviews of Your Book

Word of mouth is more popular than ever in the online world. In fact, 88% of consumers trust reviews online as much as they do personal reviews. The more reviews you get, the more you’ll generate interest in your ebook.

Ask colleagues or a paid book reviewer to generate conversation around your ebook. They’ll be able to give honest reviews of the book that people will listen to.

Another tip? Offer a free download of your book to your network with the promise that they’ll leave you a review.

Even negative reviews of an ebook can work to your advantage. You can take it as constructive criticism. It also allows you to generate a conversation around the review.


Marketing your ebook may seem like a daunting task. But generating an online presence isn’t as hard as it seems.

Your first step is to create an ebook cover that will spark an interest in your content. Readers love visuals.

Repurposing your content is another way to market your book without taking up too much of your time. You can also search for reviews to generate a discussion around your content.

The more people are talking about your ebook, the easier it will be to market it online.