Over 50 million students will head to school this year.
Whether you run a K-12 private school, a public elementary school, or an online certification education program, you need to know how to create a website design that attracts students and boosts your enrollment.
In this post, you’ll learn about 5 of the most effective website design trends of 2017, and get some inspiration for your own site.
1. Unique Typography
One of the best things you can do get students interested in your school?
Have a special font created for your website and logo! Especially if you run a virtual high school, where competition from other online schools is fierce, unique typography can set you apart from the competition.
It’s a great way to build your brand recognition, especially if you plan to do a lot of advertising this year. Consumers will soon be able to make the connection between your school and the font they’re seeing everywhere.
2. The Use of Video
Including video on your homepage — whether it’s in the background or embedded in the content — is a huge design trend this year.
Not only does it make users more likely to stay on your website for longer — boosting you in the search engine rankings — it also allows you to deliver more information in an easy-to-digest format.
Interview students and faculty, and be sure to include lots of birds-eye views of your campus.
3. The End of 3D
While in the past three-dimensional design has been popular, this year the world of web design is flat.
Not only is this much easier to read, but it also communicates to site visitors that you’re up-to-date on the latest digital design trends.
4. Get on the Grid
As a school website, you have a lot of information you need to communicate in a short period of time. Your website design needs to make it easy for your visitors to find exactly what they’re looking for — on your homepage.
This is where grid design is especially useful.
Each square or rectangle should have a picture of the relevant class, grade level, or extra-curricular activity, with text linked to the internal page.
5. Minimal Text
This year especially, the less text you have on your website, the easier it will be for users to navigate.
Instead, you need to rely on visuals to help you to tell the story of your school. To see if you have a good balance between texts and images, look at the homepage of your site.
Which makes the bigger impact: the text, or the images? Remember, your text should complement the images you have on your site — not the other way around.
Ready to Take Your School’s Website to the Next Level?
Of course, the design of a school’s website is only part of what influences its overall ranking factor.
You’ll also need to consider things like keywords, backlinking, and most of all, the site’s content.
When you’re ready to give your website the SEO and design makeover that it needs, the best place to start is with a free SEO audit. Once you know exactly what you need to do to improve the look, functionality, and ranking of your site, you can create a plan of action.
Boost your enrollment, your reputation, and your student involvement with an engaging and informative website.