Grow Your Lawn Care Business With Local SEO

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You’ve worked hard to create a stellar website for your lawn care business, but now how do you get visitors to see it?

It’s not enough to advertise your new website. You need potential customers to find you online. That’s where local SEO comes into play.

In order to develop a strong online presence, there are some steps you need to take. Not sure where to start? Local SEO doesn’t have to be daunting, and we’re here to help.

Read on to learn how you can grow your lawn care business with local SEO.

Discover Local Keywords

One of the keys to killing the SEO game is by finding the best local keywords for your page.

Not sure where to start? There are tons of keyword tools you can find online – nearly all of them free. One of the easiest to use is Google’s Keyword Planner. Once you find the optimal keywords for your area, you can then sprinkle them throughout your website and its content.

Some things to think about when you’re looking for keywords:

  • Geographical area – Does your lawn care service only cover certain parts of a state? Include your area in your keywords.
  • Products – What types of products or services do you offer? During your keyword search, you may find that people in your area are searching for a gas powered weed eater.
  • Specificity – How specific do you want to be with your keywords? Instead of simply “lawn care,” your potential customers may be searching for “lawn care in Omaha.”

Include Your Lawn Care Business in Google Directory

One of the easiest ways to improve your local SEO is by adding your business directly to Google+Local. When users make a local search for your type of business, you’ll end up in the search results.

This is also a handy tool for your users, as well. They’ll be able to pull up your website, business hours, and contact information. Google+Local also incorporates a map to show your business’s exact location.

Get Local Backlinks

Not sure what backlinks are? To put it simply, external websites will link back to your website from theirs. When you increase these backlinks, you’re showing Google that your website is authoritative.

Having trouble getting backlinks? As a lawn care business, you probably work with a few vendors. Why not ask them to link back to your website from theirs? Don’t have many contacts? Work through your local chamber of commerce to see if any of these businesses are willing to “partner up” with you on their pages.


At first local SEO seems like it requires a degree in marketing, but the truth is it’s rather simple to execute once you know the basics.

One of the first things you should incorporate into your website is ideal keywords. Taking just a few minutes out of your day will help generate several keywords you can use within your website’s content.

Make sure to update your Google+Local account and other directory entries. These will keep you relevant in your local search results. While you’re at it, make sure that you’re getting as many local backlinks as possible.

Once you’ve nailed down the basics of SEO, you’ll see your website’s traffic increase.