News flash: 75% of Internet users never look past the first page of search engine results.
Translation: if you want your website to actually be read, crafting compelling content is only half the battle.
You’ll also need to develop an SEO strategy that helps both users and search engines to find your website and blog.
The most effective way to do that?
Hire an SEO Specialist.
But why is hiring professional services a cost-effective, stress-free, and most of all, beneficial branding and marketing solution?
Read this article to find out.
Timing Is Everything
Time: it’s the one thing we seem to run out of the fastest over the course of a workday.
Be honest with yourself: in between scheduling meetings, crafting pitches to clients, and managing your employees, how much time do you really have to dedicate to your SEO plan?
Even if you do end up creating a successful content calendar with deadlines, it’s easy to give yourself some wiggle room if larger client projects come along. It can be tough to hold yourself — and your team — accountable to your SEO plan when there’s a commission on the table.
The truth is that even those that possess the enviable gift of time management often end up letting their SEO strategy fall apart if they try to do it on their own. This is because SEO isn’t just about tossing a few keywords into your content and calling it a day.
It’s a comprehensive strategy that involves market analysis, beta testing, constant tweaks, creating campaigns, scheduling content, monitoring social media accounts….and about a hundred other things.
As a manager or employee, you already have dozens of items on your to-do list.
SEO is simply too important to put behind other tasks.
If you want your brand to grow, you need to hire an SEO Specialist — someone whose sole focus is getting your website more hits and increasing your conversion rates.
SEO shouldn’t be an afterthought. If you treat it like one, you’re doing nothing except giving your biggest competitor a huge leg up.
An SEO Specialist Knows How To Connect With — And Broaden — Your Market
Picture your target market. You probably think you know a lot about them. You know their age range, the languages they speak, and what they like to do in their spare time.
But do you know how they behave online? Do you know which social media platform they spend the most time on? What about the specific times of the day when they’re most likely to read your blog?
A professional knows all this — and much, much more — about your target market.
This way, you can create campaigns and postings that you know, based on evidence from hard data, will appeal to your target market. You can also post it at the right time, and in the right places, to maximize that engagement.
But why stop there? What if there was an entire other market out there that was interested in your products/services — one that you didn’t even know existed?
By analyzing your site traffic and conducting numerous tests, an SEO specialist helps you to find these markets. Then, it helps you to evaluate and create a variety of niche-specific marketing strategies to reach all of them. You wouldn’t market to a group of senior citizens the same way you would market to college kids on summer vacation.
A professional ensures you widen your reach, and reach all your markets in the most effective way.
You’ll Get Unique, Authoritative Content
Not all of us have the creative writing skills needs to craft compelling content for our websites.
But this doesn’t make it acceptable for you to just re-write the content of your competitors.
Not only does it make you look incredibly unprofessional, it also tells your customers that you’re not an expert in your field. Working with an SEO specialist ensures that your keywords are naturally integrated into content that is original, on-brand, and in-step with the behavior and interests of your current market.
They can also create content in a variety of different formats, so you can always keep your readers guessing. They’ll assist you with live video, tweets, blog posts, and even online quizzes. Dynamic content is engaging content.
Content is the most important thing when it comes to creating a relationship between you and your consumers. When your market feels like your brand “gets” them, you’ll see that sense of trust reflected in your sales numbers.
A Professional Understands The Algorithm
What are this year’s biggest changes to the Google Algorithm? How has the Possum Update impacted local search? What are the rules concerning your address listings on your Google My Business account, and how have they changed from two months ago?
If you can’t answer these questions, then you’ve likely just realized the biggest benefit of working with an SEO specialist: their pinpointed and up-to-date knowledge of Google’s Algorithm.
Not only do you not have the time to keep track of the countless changes Google makes to its Algorithm every month, but you also don’t know how to tweak your content and strategy to make sure it still works with these changes.
Google — and therefore SEO — isn’t static. It’s constantly in flux. And if you’re using last year’s rulebook to create this year’s content marketing plan, you won’t just lose customers.
In fact, your website will be penalized by Google, and you’ll fall way down in the search engine rankings. You may even temporarily lose access to your Google My Business account.
An SEO Specialist ensures that this doesn’t happen.
Also, keep in mind that Google and other search engines certainly aren’t the only ones with an Algorithm. Facebook, Instagram, and other social media platforms have their own unique Algorithms, all of which have different regulations.
To learn more about how search engine and social media Algorithms impact your ranking, go to https://www.bradkrussell.com.au/.
Ready To Hire An SEO Specialist?
This post has outlined just a few of the many reasons why it’s so crucial that you work with a professional to create a content marketing strategy.
With the help of an expert, you’ll be able to broaden your market, increase your conversions, and create a relationship of trust and authority between you and your consumers.