If you run a moving company, you may already know that you need to invest time into your SEO to gain a competitive edge.
No longer are people finding their moving companies in the Yellow Pages. Instead, they’re using their mobile phones to search Google. And if you want to gain market share, you need to be listed on the top of that first page in Google.
There are many different ways that movers can improve their SEO, so read on to learn 5 of the best tips.
The 5 Top SEO Tips for Movers
If you’re new to SEO, it stands for Search Engine Optimization. The goal of SEO is to improve the likelihood of potential customers finding your business.
Here are 5 ways you can do that:
1. Know Your Keywords
Keywords are the words that potential customers will use when they’re searching for your business. These include “Movers” “House Movers “Moving services” “Moving Companies” and much more.
Keep in mind that people are unlikely to use keywords this broad though. Think about the way you search yourself. If you were planning to move house and you lived in Seattle, you would be more likely to search “Movers Seattle” or “Best moving companies in Seattle”. By searching “movers”, you could end up with movers from all over the country in your search results.
2. Implement Your Keywords
Once you have a list of keywords that work for you, it’s time to use them within your copy. This includes any blog posts you have on your site, within your home page, and in places like your meta description, title tag, and page headings.
Keep in mind that you need to avoid keyword stuffing. This is when you throw too many keywords into a short paragraph or sentence and it no longer seems natural. Google will penalize you for this behavior, and your customers will also get annoyed.
3. Create Content
There’s a reason why content marketing is so popular right now. It works. With so much information available online, if you want to stand out you need to work hard. And that means creating helpful, unique, interesting content.
If a customer knows they’re moving in a few months, they may begin researching their movers early. Consider this example:
Miss Smith is choosing between two moving companies. Company A has a website which hasn’t been updated in a while. It doesn’t really tell her much about the company, and there are no blog posts or articles on the website.
Company B’s website is jam-packed with helpful information. The blog has interesting posts with tips and tricks to get her through the move. The company is active on social media, and she can easily approach them with any questions.
Miss Smith will choose company B over company A every time.
Inbound links are one of the biggest ways for Google to tell which sites are authoritative. If your company has many links from authoritative websites, Google will rank your company higher in its search results.
You can get inbound links by building relationships with companies that offer complementary services.
5. Track Your Results
No SEO strategy is complete unless you can track your results. That means using tools like Google Analytics and comparing your conversions across different time periods.
Once you begin tracking your results, you can make small changes to see what works best for your company.
What do you think of these SEO tips for movers? Let us know in the comments below.