Design is a key factor in keeping people interested in your website. This is especially true for e-commerce marketing websites. It is a fact that e-commerce sales are rising each year.
Though the aesthetics of the website should not be the only factor keeping them interested, it is important. Too much clutter can cause confusion, yet navigating through a labyrinth of check out processes can also be just as bad.
How do you keep people interested in a website more than a few seconds? On top of that, would the navigation of it be an excruciating pain for them to deal with?
Look no further. Here are 5 ways to boost your e-commerce website design – in order for potential customers get the most out of it.
Functional Search Bar
The first on this list is one of the most important facets of e-commerce marketing.
A search bar is a vital tool for the design of websites, especially ones that deal with e-commerce. People need to be able to search for what they want when they want to. Meaning, they should be able to access it whenever needed.
If the search bar functionality is poor, it will cause people to become frustrated, and a potential customer will be gone. Making the search bar one of the key features of design in an e-commerce website is an important part of keeping people happy.
It could also potentially them to be returning customers.
Shopping carts are another big sources of worry with e-commerce marketing. If people are not able to fully see what they have added to it, or if it does not update properly when needed, it could create a huge headache for a customer.
It depends on the time it takes for a person to shop. Usually, unless they are seeking a specific item, it can be a hassle to remember what they were browsing to buy.
Another way to entice people to keep looking through an e-commerce marketing website is to add ways to navigate.
Online shopping is about choices. It is also about browsing. If roughly 71% of people are shopping online for the best prices, giving them options is key.
A great way of including those categories are menus. Simple, effective menus based on the category of an item that don’t add clutter to the website itself are vital. Menus that are too elaborate can be confusing and cause potential customers to leave the website.
People should be able to tell when an item is available for them to purchase. Taking that one step further is also important. Does the stock of the website actually reflect the product on hand?
Disappointing visitors is not something e-commerce marketing websites would like to do. Which is why it is important to update product availability as needed.
It needs to be clear to avoid any miscommunication – which could lead to angry consumers.
Shipping costs can make or break a purchase.
If a possible customer is almost finished checking out, delivery options are the next step. A sure way to cause someone to abandon their shopping cart is to add unreasonable fees to shipping.
Now, shipping is going to cost something most of the time. The costs and options should be easy and simple to view and choose. For example, blastmydeals.com has the shipping costs front and center at all times.
Adding secret, and extra costs to the shipping can be harmful to the reliability of an e-commerce website. People want to feel comfortable with their choices – not betrayed!
E-Commerce Marketing Design
Websites are difficult to build and maintain, especially e-commerce ones.
The design of a website should be functional, yet keep a solid form. Making sure that a search bar is always near ensures people will be able to browse.
A shopping cart is a key asset to an e-commerce website design to allow people to decide and choose at a whim. It is also possible they wanted to come back later to buy something!
Making sure product availability and shipping costs are clear is vital. If not kept up to date, it could lose visitors and maybe potential business!
The last crucial function that an e-commerce marketing website needs is navigation. Too many menus can add to clutter, but too few can confuse and ultimately scare people off. Finding a balance between clear and concise navigation in design is key. Overwhelming clutter leads to overwhelmed customers. The design of an e-commerce website is more than just looks – it is a balance between function and form!