Congratulations. You’ve decided to use your website to increase sales. Now what?

A stellar website can help you convert quality leads. Especially on an e-commerce activewear site.

Activewear is a continuously growing market, but it can be tough to make your website stand out. There are over 1 billion websites that you’re competing with for page views.

Fortunately, there are a few tried and true methods that can help you optimize your website. In doing so, you will be on the right track to converting more sales.

Here are a few tips to drive sales on your activewear site. Read on to learn more.

Keyword Research

By now, you’ve likely heard the term SEO thrown around. But what does it really mean?

SEO stands for search engine optimization. It’s a way for your website to stand out by improving its search engine rank. It’s especially important for activewear sites because sales rely directly on website traffic.

One of the best ways to have success with SEO is to do keyword research. Keywords can help attract users that are searching for you without knowing your name.

Think of it this way: internet users don’t type in “clothes” when they’re looking for a new jacket. They’ll type in “lightweight jacket” or other specific terms. Try to fill your pages with as many relevant keywords as you can.

Be advised that search engines are becoming more advanced. Keyword stuffing, or using the same words repeatedly, can make your site look spammy and untrustworthy to a search engine.

Don’t worry if this sounds overwhelming. There are many free SEO audit tools available online where you can learn more.

Optimize for Mobile

The modern world is filled with smartphones and tablets.

These devices can access a wealth of information at the click of a button. Welcome to the future.

Mobile is already changing the face of e-commerce. In fact, 55 percent of purchase-related conversions occur within one hour of mobile phone searches.

As more mobile users are driven to online conversions, it’s important to optimize your site for mobile.

You can do so by using simple layouts, adding images, and including simple text to your landing pages. You should also use call-to-actions like a “call now” button to drive users to online sales.

Take this bodybuilding pants page for example. This page is loaded with large images and bold call to actions that encourage users to buy their products.

Keeping your activewear site optimized across all platforms is an easy way to increase sales.

Add More Pages

The more content your website has the more trustworthy it looks in Google’s eyes.

One way to enhance your activewear site is to create more pages. Think of it this way: is a user more likely to find a website with three product pages or one with blogs, product reviews, and testimonials?

By adding more pages to your site, you’ll look more trustworthy to both Google and your customers. Keep boosting your site by continuously adding content to your pages.

You don’t want to add content for the sake of adding content. But try to add pages that feel organic and can resonate with your audience. This will give you a greater chance at driving clicks and sales.

Are you looking to optimize your activewear site? We can help. Contact us today to learn more about driving sales through your website.