The vape industry is on its way up and is set to explode. But you already know that.
While market growth is amazing, it also means your competition is going to grow, too. You’ve got to find a way to differentiate your vape shop from your competitors while dealing with the limited advertising options available to vape and e-cig retailers.
Here are a few marketing tactics to help your vape shop stand out today and tomorrow.
You can’t advertise your vape shop using Facebook ads. But that doesn’t mean you have to avoid social media marketing altogether. You can still use Facebook. In fact, there’s nothing stopping you from setting up a company page and growing an active following through natural methods.
Use Facebook to create content your customers want to see. Let them know about new products and new data on vaping. Connect with them and chat to them. Encourage them to talk to each other.
Just because you can’t use paid advertising doesn’t mean you can’t advertise. Just be mindful of federal advertising rules when you do it.
Become a Guest Blogger
Put your knowledge to work and provide industry insider knowledge to one of the many vaping blogs and forums popping up across the web.
Provide new, interesting information to other people’s readers in exchange for including a link to your shop in your author bio.
Not only is guest blogging a great inbound marketing strategy, but it also demonstrates credibility among serious vapers and enthusiasts.
Use your guest blog experience to do more than scoring a single sale. Include a call-to-action at the end of the blog to let them know what you want them to do next. For example, you can set up a landing page and use the link to generate an email list that delivers customers over and over again.
Here’s an old tip, but it’s a good one.
Once you’ve created an email list, continue marketing to them by sending out a mix of content and offers.
Don’t use email marketing for spam. Make your emails something customers look forward to.
Send out timed discounts for products in your vape shop. Personalize them when possible. Show what happens behind the scenes in your business and in the industry. Use referral codes to drive loyalty and clicks.
Find ways to make your emails valuable to your customer base and you’ll be able to use those customers over and over again.
Expos are more of a B2B marketing strategy, but there’s no better way to stay on top of industry trends than hanging out with industry leaders.
Plus, where else can you be the first to find out about the next Tsunami RDA?
Not only will you see great advertising techniques in the wild, but you’ll build new partnerships. By partnering with influencers, you’ll grab the knowledge needed to set yourself apart from the fly-by-night shops that will inevitably pop up.
There are plenty of ways to bring value to your customers and differentiate your business from the other vape shots out there. And it’s possible to do it while playing by the rules.
Have you had any success with these marketing tricks? Let us know in the comments.