According to the National Association of REALTORS®, 90% of home buyers search online at some point during their home buying process. As they do so, they consult real estate agent websites to browse and learn more about listings.
This data alone is enough to reveal that real estate marketing is shifting. More agents than ever before are optimizing their online presence to boost traffic and convert leads.
Yet, now that browsing real estate options is as simple as hopping on the Internet, how can agents ensure their site is the one interested buyers land on?
The answer lies in creating a virtual space that provides value. Today, we’re breaking down a few ways Montana ranch real estate agents can use their websites as powerful conversion tools.
Ready to learn more? Let’s dive in!
1. Highlight Key Data
Chances are, a prospect’s first interaction with your brand will be through your site’s home page.
When they get there, they shouldn’t have to dig through multiple subpages to find your contact information. They should also be able to access your social media accounts and your agency name with ease.
Real estate agent websites should display this information prominently. The ones that do stand a better chance of converting an interested buyer.
Additionally, it helps to include stunning visuals of your most recent listings on your home page as well. This gives visitors a taste of your brand vision and can encourage them to explore the rest of your offerings.
Studies show that content featuring visuals garners 94% more total views than text-based content. So, find your most dynamic photos and don’t be afraid to display them boldly on your website, updating and rotating them frequently.
2. Develop Valuable Content
Gone are the days when real estate agent websites could get by with simply providing a database of local listings.
Rather, it’s now important to also establish yourself as a thought leader. You can do so by providing interesting and valuable content related to the real estate industry.
The simplest and most effective way to do this? Blogging!
A routinely updated blog can provide visitors with data on pertinent real estate topics. These may include market trends, local points of interest, answers to common buyer questions, and more.
Providing this service can set your brand apart and help prospects remember you when they’re ready to take the next step toward buying a home. Strategically leveraging relevant keywords in your blogs can also boost your site’s Search Engine Optimization (SEO) ranking.
Increase the visibility of your blog by teasing it on your homepage, providing short snippets of recent posts to pique visitor interest.
3. Leverage Testimonials
As home buyers search for Montana cattle ranches for sale, they’ll undoubtedly encounter many real estate agent websites along the way.
As they navigate and peruse their options, how can you convince them that you’re the agent for the job? One of the easiest ways is to provide anecdotes from satisfied customers.
After all, although we’re living in the new digital age, classic word-of-mouth marketing is just as important and valuable as ever before. In fact, 64% of marketers believe it’s actually the most effective form of marketing!
To this end, it’s important to capture customer feedback. Then, you can proudly display positive reviews and experiences on your website.
This way, as visitors scroll through your content, they’ll hear from people who were once in the same boat that they’re in. This boosts your credibility and helps to establish your brand reputation.
The real estate industry is people-based. As such, those connections you’ve already made can make all the difference in the new relationships you create.
Real Estate Agent Websites: How Does Yours Measure Up?
Are you a real estate professional looking to optimize your web presence to attract leads and boost conversions? If so, evaluating your current site for holes and opportunities is a great place to start.
Our free SEO Audit makes it easy to review and analyze your existing website.
We’ll show you how you stack up when it comes to keyword optimization, linking and more so you can start making changes. This helps ensure as many people as possible are seeing and interacting with your valuable content.
Ready to get started? Try the Audit for free today and contact us with any questions. We’ll help you ace the SEO test!