If you’re looking to get more visitors to your medical website, you’ll need a great SEO campaign. While SEO is immense and complicated, there are several hacks to make it easier!
Here are 5 of the best SEO hacks you can use to get more visitors.
5 SEO Hacks for Medical Websites
1. Your Local Results Matter
Here’s a fun hack you probably weren’t aware of: Google’s algorithm takes location into account. In fact, it places location above pretty much all other keywords. Even if a user’s search doesn’t contain geographic keywords, they’ll get local results.
Local SEO is one of the most important bits of digital marketing, and few businesses take advantage of it. Accordingly, you’ll want to tailor your SEO for your immediate area.
Make sure that when you’re creating your content, you’re mentioning your location often. And if you’re using a PPC campaign, be sure that your ads are targeted to users near you.
2. Sign Up For a My Business Account
Of course, one of the best local SEO hacks is to sign up for a My Business account. If you don’t already have a Google My Business page, stop what you’re doing and sign up ASAP.
Your Business page is going to be the bread and butter of your local SEO campaign. By signing up for a page, your business will show up on Google’s sidebar.
In order to make sure that customers get all the pertinent information, make sure you fill out the following:
- Full business name
- Address, including zip code
- Hours of operation, including weekend hours
- A photo (or photos) of your business
By creating a page on My Business, you’ll make it easier for customers to find you.
3. Know How to Create Great Content
In order to excel at SEO, you’ll need to put most of your effort into creating great content. What “great” means will likely vary from person to person, but there are a few universal guidelines.
First, make sure that all of your content is relevant and varied. Try and switch up topics to keep things fresh. While you may write about the best speech therapy scheduling software one day, you could also write about the benefits of exercise the next.
Not only will this make things easier for you, but your audience will get a wide breadth of content.
Next, make sure that your content is readable. You don’t want to bombard your audience with big blocks of text.
Finally, be sure to cross-post your content to your social media channels. It’s a great way to keep your social channels active while promoting your site!
4. Use Analytics to Tweak Your Approach
You don’t need to guess whether or not your content is resonating with audiences. Google Analytics is one of the most helpful ways to see all the specifics about your audience.
You’ll get great info like what posts resonated with your audience, as well as the best times to post content.
5. Research Keywords
At the end of the day, SEO is all about using the right keywords to increase your ranking. While you already know that location should play a part of it, you’ll need to do some research.
Use a free keyword tool to see what’s trending. Once you’ve got your list of popular keywords, think of ways to incorporate them into your next posts.
Grow Your Audience
With these easy SEO hacks, you’ll soon have more of an audience than ever. Don’t forget, we offer tons of great tools and resources to help you. From our SEO audit tool to an optimization gallery, we’re here to help. Log on today!