If you run an e-commerce website, you know how important it is to be found online.
Simply put, if people can’t find you, they can’t buy your products.
The best way to be found online is through Search Engine Optimization (SEO.) The rules are ever-changing, but the game remains the same: get on the first page of search engine results.
Here’s our guide to SEO, tailored specifically to people with online stores.
Develop Unique Product Descriptions
The descriptions of your product should be unique and engaging. However, they should also align with the search terms of your potential customers.
The name of the game when it comes to SEO for any online store is making sure people go from broadly searching for a product to clicking on your specific product.
Consider your product descriptions part of your inventory.
Do you let your inventory just “take care of itself?” No, you monitor it with a service like merchant connect, because your inventory matters.
Treat product descriptions the same way, because they’re what will bring in high-conversion clicks.
The reason is simple. Blog posts and other articles need to include keywords. If you build a strong strategy for your content, your site can dramatically improve its keyword rankings.
So make sure you maintain a regular marketing strategy for your website. It’s a good idea to meet with your team several times a week to generate ideas and review what’s working.
Have (Real) User Reviews On Your E-Commerce Website
User reviews show search engines that people are engaged.
Along with the benefit of traffic, having genuine user reviews on your site will build trust between you and your customers.
It’s important that these reviews be real. Paying for fake reviews is illegal.
Rewrite Your URLs
Your URL plays a huge role in how search engines view your site. Sadly, a ton of people still have URLs that look like something out of the late 1990’s. In other words, they’re just a random combination of letters and numbers.
Use this URL rewrite tool to let your e-commerce website take full advantage of this valuable element of SEO strategy.
Stop Keyword Stuffing
While keyword stuffing may seem like an easy way to get clicks, it will actually do just the opposite.
Putting too many keywords in one post will ruin your writing voice. It will also result in penalties from Google.
So, make sure you play fair.
If you want to develop a strong e-commerce strategy, you need to have a killer website.
We’re willing to help you do this for free. Along with having a blog filled with tips like these, we offer a free SEO audit tool to websites in all industries.
If you use our tool, you can rest easy knowing that your rankings will improve. Plus, you’ll be able to create more effective strategies to influence your target market to buy your products/services.