In today’s world, everyone has a website.
This means it doesn’t take long for potential customers to compare you with every other contractor in your area. That’s why you want your contractor website design to look professional.
You also need it to be informative and intuitive enough to attract — and keep — visitors.
Does Your Contractor Website Design Have What It Takes?
To get visitors and then keep them, your website design should clarify these five things:
Who You Are
Create a connection with potential customers by putting your staff at the forefront of your web design. Consider incorporating images that focus on the employees. Highlight their unique training or areas of specialty.
Also, be sure to highlight your core company values. You could do this with featured images that illustrate some of those values on the homepage.
Include a short “about us” section too. Also include any special badges of certifying organizations. If you’ve been involved in any way on a community level, highlight that.
You’ll also want to showcase any positive reviews on Facebook, Google, and Angie’s List. This will show potential customers who you are through the eyes of satisfied customers.
What You Do
Do you specialize in a specific area such as kitchen renovations or attic insulation? Make this the crux of your design.
Be sure your site is easy to navigate. You can do this through drop down or sidebar navigation. Either way, you’ll want to highlight your areas of specialty.
Include links to more information on all of your major service categories.
Finally, if you don’t already have one, get a blog. It’s a great way to share advice, boost your SEO, show what you do and establish yourself as an authority in your industry.
What You’ve Done
Including pictures and links to success stories confirms your company’s legitimacy.
One way to do this is to have a large homepage gallery featuring completed projects. This portfolio of completed work could have an animated effect to give it a lighter feel.
How to Reach You
Once you’ve clearly set out your services, make it easy for the customer to contact you. Put your phone number front and center. Or, provide a button they can click for a contact form.
You could also have scrolling images of your work. Overlay them with a form that allows a customer to enter their service request information.
Hours and contact information should remain when images change to show off your different services.
And if you offer emergency services, make it known. Provide a section that allows customers to link to your Facebook, Twitter and Google + profiles if they need immediate service.
That You Are Trustworthy
Be sure to include messaging throughout the website. For example, “Specialists in Bathroom Renovations since 1972,” or “Trusted Electrical Repair in the Greater Cleveland Area.”
Because when you get right down to it, people want to work with people they can trust. This is especially true when it comes to contractors.
So show them what you’ve got!
And if you want additional tips on how SEO can help make your contractor website design even stronger, contact us. We’re here to help.