If you’re running a men’s lifestyle blog, your readers count on you to bring them the latest news, trends, and advice.
But if they can’t find your content, all of your hard work will be for nothing — and their questions will remain unanswered.
Unlock these 5 SEO secrets to increase your readership and grow your reach today.
1. Focus On Quality Links
You’ve likely already heard that link-building is an enormously important part of your overall SEO strategy.
But the number of links you have isn’t what counts. Instead, it’s the relevancy and quality of those links that matter.
First, ensure that any external links are actually relevant to your current content. For example, if you’re writing a post on the best beard trimmer, it’s not the time to link to an article about sports cars.
This won’t just confuse your readers — irrelevant links are often flagged by Google. Also, always use a broken link checker tool to make sure links are still working properly.
Additionally, don’t forget to pepper your content with internal links back to past blog entries. This will help to boost your site’s SEO score, as well.
2. Research Your Keywords
Even the best blog content needs a little help to get noticed.
When you’re creating your content, always ensure you include a healthy amount of keywords throughout.
Keywords are the search terms people enter online when they’re looking for your website. For a men’s lifestyle blog, they might be things like “men’s dating tips” or “top men’s trends 2017.”
3. Post Often
Believe it or not, how often you post to your blog can help you to rise in the rankings.
This is because Google indexes your site as being “frequently updated.” This means you’ll fly above sites that only post once twice a year — or even every month.
Plus, the more posts you have, the more clicks you’re likely to get. Sometimes, SEO and common sense actually do go hand in hand.
To help you stay on track, create a posting calendar at the start of every month. Routinely ask your team to help you come up with blog topic ideas. That way, you’ll always have something to say.
4. Comment On Other Blogs
Being an active member of the men’s lifestyle community won’t just establish you as an authority in the eyes of your readers. It will also improve your SEO score.
When you comment on other blogs, always be sure to include a link back to your blog. That way, if other commenters like what you have to say, they’ll know where to find more of you.
Plus, it’s a great way to build relationships for link-building and guest posts.
5. Make Your Blog Mobile-Friendly
This last point may seem like a small detail, but it can have a huge impact on your overall SEO score.
Since so many readers are accessing websites and blogs from their phones in today’s world, not having yours optimized for mobile puts you light years ahead of your competition.
Give Your Men’s Lifestyle Blog More Clout With These Tips
These tips are just a few of the ways you can jump-start — or revive — your men’s lifestyle blog.
For more invaluable SEO advice, continue checking back with our website and blog.