Good content is created with new concepts, unique perspectives, smart strategies, and originality to keep the reader engaged.
Standing out from the crowd isn’t easy; it takes hard work and investment to produce good, quality content.
If you need a little inspiration for finding new content for your blog, take a look at these methods for generating more content for your shipping blog:
Stay in the News
Keeping your customers up-to-date with important industry news is a great value booster and a great way to fill content on your shipping blog.
This is also a great opportunity to express your voice and separate yourself from the competition. Just spend a few minutes while on your lunch break to scan shipping-related news via Google News or Newslookup.
Outsource the Work
This doesn’t mean having someone across the world write for your shipping blog, you can outsource the content creation job to someone within your own ranks.
An employee of yours can provide the best insights on niche subjects, such as load boards or shipping strategies. This is a great way to get the team involved and create a family atmosphere around the company.
If you do decide to try outsourcing to have content written externally, keep to premium freelancing platforms, rather than cheap content mills.
You get what you pay for. This can mean the difference between having a blog post that is all filler, textbook dictionary work or well-researched, engaging content that gets shared all over social media.
Personalize your Shipping Blog
The best way to create content that will never expire and entertain your readers is by telling personal stories.
You can open the doors to your customers and let them inside your thoughts, how the company works, some interesting backstory, and the great company culture you have.
Photo-ops with the staff are optional but highly recommended.
If you can, try scheduling an interview with a big client or expert in the industry.
This adds major value to your platform and increases the shareability of your shipping blog posts.
Create ‘Fun-sized’ Posts
What this means is to avoid long-winded posts that could be cut into more digestible portions.
You want to have between 400 and 500 words for each post, at least.
Once your posts start getting into the 1000 to 2000-range, you should start looking for possible ways to break the topic up into separate posts or additional commentary.
Get more out of your content by offering the reader incentive to continue reading future posts.
Leaving a good ‘cliffhanger’ is a great technique to capture subscribers, or just break your story up into parts.
Getting the Edge
Your content is only as good as you sell it. If you want to get the maximum value out of your guest posts, you’re going to need to harness some web SEO hacks that can get you more traffic and more eyes on your content.
Get a free SEO audit to see how your blog stacks up and what you can do to improve sales.