How do you want visitors to feel when they leave your site? Hopefully, the answer is “empowered”.
Here’s another question: How are you attracting people to your site in the first place? After all, if they never visit, they can’t walk away with a new sense of empowerment.
For those of you who have yet to answer the last question, we already have an answer in mind, and that answer is custom content. Custom content is customer-driven content.
Not sure how to approach this type of content? Here are five tips you can use to create appealing content for your site.
1. Create and Curate
Creation is obviously the goal here. Customizing content (and SEO-friendly content at that ) for your niche and brand is ideal.
Beyond creation, however, curation is another solid strategy you can put to good use. There are plenty of great resources out there which already provide people with some great information. Why not, then, just curate that material and add some of your own content to it?
Curating information might also encourage the original creators to share your content (another great SEO strategy). Of course, this post isn’t about SEO, so you can always check out our free audit tool if you need some help with SEO.
2. Go Viral (Sort Of)
We all want tens of millions of people to be empowered by our content. Sadly, though, going totally viral isn’t realistic for all of us.
Which is why we should be aiming to make our content go viral in the circles that matter to us.
Do you know somebody who’s recognized as the authority on self-empowerment? Try to get that person to share your content. Your content may not go viral, but it’ll go far enough.
3. Find New Purposes For Your Content
Generating fresh, new custom content can be challenging after a while. For this reason, we strongly recommend that you repurpose any material you create.
This can be as simple as creating a collage on Instagram out of the photos you’ve featured in your blog posts. Try to be creative as possible to make your old content seem as good as new.
4. Let Users Generate Content
Needless to say, user-generated content isn’t produced by you. Even so, it’s a great way to effortlessly get your hands on custom content for your site.
You just have to give your visitors or followers a platform to share their content. You can do this via video-sharing platforms or message-sharing platforms. It doesn’t have to be too fancy.
5. Find Out What Empowers Visitors
What empowers your visitors? That is perhaps the most important question you should ask yourself.
Look, for instance, at initiatives like The Compassion Project. You could make a guess that visitors are empowered by being compassionate to others.
So, again, what empowers your visitors? Whatever does will have a huge impact on the type of content you create.
Start Creating Your Custom Content
Now is the perfect time to start customizing your content. You will most definitely see an increase in traffic to your site.
Custom content will also personalize the experience for your visitors, making them feel as if you’re talking to them rather than producing the same boring content they’ve already read.
If you’re confused on where to start, don’t hesitate to contact us and use our free SEO resources. We’re here to help you.