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Know Thyself and Thy Business
By: Joanne Victoria, Sun Mar 19th, 2006
Article Title: Know Thyself and Thy Business Author Name: Joanne
Victoria Contact E-mail Address:
mailto:joanne@joannevictoria.com Word Count: 556, including
signature box Category: Marketing Copyright Date: Updated 2005
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Publishing Guidelines: Thank you for publishing this article in
its entirety, including the resource box. When possible, please
notify me of publication by sending either a website link or a
copy of your ezine upon publication via email to
mailto:joanne@joannevictoria.com . ~~~~~~
Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to
briefly describe what she did. She said it was complicated, she
did so many things. I asked who her clients were. She said she
couldn't define them, that she dealt with everyone. I then asked
how her business was growing and she said she was losing money,
clients and had no referrals.
You get the picture.
If you can't describe yourself, your ideal client and your
business in brief, simple language, how is anyone going to hire
you or give you a referral? As an entrepreneur, business owner
or independent professional, you need to be able to tell
advocates, clients and networking participants what you do, how
you do it, who you do it for and why they should choose you.
If what you do is help people build their business and how you
do it is a) one-on-one, b) training and c) workshops, that
presents a clear picture to prospective clients. The next
section, who you help grow businesses for, is self-explanatory.
The only question remaining is the size of the business. Let us
choose businesses that generate up to $2,000,000 in revenue per
year and independent professionals who earn $100,000.00 or more
per year. Positioning yourself by concept or model removes the
stress for you and your clients. Create a model that motivates,
excites and attracts. Your model could be that you work with
people for a specific amount of time, say ninety days, for an
established fee (received up front!) and you have a
predetermined number of conferences with them.
This method makes it very easy for the right person to say
"Yes!".
A model or environment that clients can connect and feel safe
with is essential. If it is presented as "work", they won't hire
you. The experience for each of you needs to be rich, fulfilling
and enjoyable.
Here’s an example of positioning by concept. It’s one thing to
say you're a website designer. A more definitive statement would
be to say you design websites for people who are ready for a
revised website; know who they want to reach with this website;
and have text ready to serve this audience as well as the
resources to pay for your expertise.
It's specific and would attract the perfect client to you as
well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and
experience critical to their success. Go for it!
~~~~~~~~~~~
Joanne Victoria, 25-year Vision and Business Coach works with
entrepreneurs and solo professionals to build successful lives
and businesses by helping them tell their truth. Author of 3
Books including: Lighting Your Path! How To Create the Life You
Want and Vision With a Capital V - Create the Business of Your
Dreams. Joanne offers FREE help through her 2 monthly ezines,
Lighting Your Path! -Discover Your Inner Truth at:
mailto:JoanneVictoria-subscribe@topica.com and Create the
Business of your Dreams at:
mailto:CreateYourBusiness-subscribe@topica.com
~~~~~~~ Do you want to expand your business and your life? Then
place your order for Joanne's latest book: Vision With a Capital
V – Create the Business of Your Dreams here:
mailto:VisionBook@joannevictoria.com Order your e-book or
paper-back versions here: http://www.JoanneVictoria.com
Email her at: mailto:Joanne@joannevictoria.com Orders:
888-503-2665 - Phone: 415-491-1344 ~~~
About the author:
Joanne Victoria, 25-year Vision and Business Coach works with
entrepreneurs and solo professionals to build successful lives
and businesses by helping them tell their truth. Author of:
Lighting Your Path! How To Create the Life You Want and Vision
With a Capital V - Create the Business of Your Dreams.
http://www.JoanneVictoria.com.888-503-2665
