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Marketing Articles
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What Should You Sell?
(Tue Nov 20th, 2007, by Carson Danfield)
I've been selling on the internet since 1996 and many times people tell me they want to start their own internet business, but they don't know what to sell. They receive a constant overload of information about this or that product, a variety of affi...
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AdWords Content Network vs Search Network
(Tue Nov 20th, 2007, by Carson Danfield)
Google's AdWords PPC program allows you to select if you want to run your PPC ads on the content network, the search network, or both.
Do you know the difference between Content and Search networks?
When you elect to have your ads shown on the search...
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Get Lowest Cost PPC Clicks
(Tue Nov 20th, 2007, by Carson Danfield)
Google is a great search engine, wouldn't you agree? And you know what makes Google great? It's relevance.
When you search for something on Google, you can be pretty sure that the results page will show you websites that closely match the subject you...
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Simple Changes to Lower PPC Click Cost
(Tue Nov 20th, 2007, by Carson Danfield)
One of the great things about PPC is that you can quickly and easily make and test changes to your advertising campaigns. You can change your keywords or even tweak your ad copy to improve your overall results. Due to the nature of PPC ads showing up...
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Do AdWords and Other PPC Ads Really Work?
(Tue Nov 20th, 2007, by Carson Danfield)
Many discouraged online advertisers will tell you to stay away from AdWords or any other Pay-Per-Click programs.
They'll tell you that the ads don't generate sales and you'll waste a lot of money even trying to make things work. They know from their ...
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So What? Converting Features Into Benefits
(Tue Nov 20th, 2007, by Gihan Perera)
Make sure that the words you use on your Web site are benefit-oriented rather than feature-oriented. Instead of telling your potential customers what your product can do (features), tell them what it can do for them (benefits). In other words, descri...
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Nobody's Perfect
(Tue Nov 20th, 2007, by Gihan Perera)
I've talked to a number of clients and colleagues who have "almost" completed new products - books, e-books, and so on. The trouble is that the last few steps always seem to stretch out, taking longer and longer.
Does that ever happen to you? If so,...
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Make it Easy For Them To Buy
(Tue Nov 20th, 2007, by Gihan Perera)
Imagine going to your local supermarket and watching the shoppers. They pick up a shopping cart, wander around the aisles collecting their groceries, and eventually take them to the checkout to pay.
But imagine if two out of three shoppers got to th...
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Keep Your Site Current
(Tue Nov 20th, 2007, by Gihan Perera)
A few years ago, Stanford University in California, USA conducted a massive survey of over 4,000 Internet users in North America and Europe. Their objective was to answer this question: "What makes a Web site credible in the eyes of Internet users?" ...
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The Importance Of Using Articles To Market Your Products On The Internet
(Wed Oct 31st, 2007, by Heris Yunora)
Using various keyword research tools, you can see that million of searches have been conducted using various words and phrases. Everytime a search phrase is typed on the searching box of a search engine and the searching button is clicked, websites t...
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