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Marketing Articles
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Burgers with Marketing on the Side
(Wed Mar 14th, 2007, by Austin Business Journal)
The owners of Whataburger restaurants in Florida and Georgia have enlisted Georgetown's Intra-Focus, Inc. as their agency of record for store marketing services. The contract with Jacksonville, Fla.-based JWB Ventures Ltd. includes overall promotiona...
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Get trendy: Match promotional products with the latest trends
(Wed Mar 14th, 2007, by Linda Hansen)
To help promotional products succeed in a marketing campaign, it must be relevant and wanted in the eyes of the audience. It must be useful and, to a great extent, it must be new and hip. This is why matching your promotional product to the latest ma...
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Eat the promotion
(Wed Mar 14th, 2007, by Linda Hansen)
We all know the old saying, "the way to a man's heart is through his stomach", so why not take that idea and expand it for use in your next promotional campaign? Food as a premium serves as a universal treat to clients, employees and their families a...
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Marketing Letters that Open Doors
(Wed Mar 14th, 2007, by Susan Regier)
The easiest method to inform potential customers about your business, with the least amount of expense, is to mail marketing letters to your target market.
An effective marketing letter can get the results you need. A large, glossy ad looks great bu...
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For Financial Advisors: A Little Used Marketing Tool With Outsized Advantages
(Wed Feb 21st, 2007, by Shirley Hanson)
Michael Port in "Book Yourself Solid" recommends an "Always-Have-Something-To Invite-People-To offer."
In my opinion this strategy is so effective for financial advisors because it melts negatives likes these:
-- Prospects may know next to nothing ab...
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Ecommerce And Advertising
(Wed Feb 21st, 2007, by Scott Lindsay)
Did you know the same rules that apply for print, audio and video advertising are also true for Internet advertising?
In the United States the Federal Trade Commission is charged with the enforcement of 'truth in advertising' standards - even on the ...
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Site Promotion Tools: Let's Get Creative
(Wed Feb 21st, 2007, by Scott Lindsay)
Some websites provide a squeeze page to encourage visitors to register while others offer free membership to encourage new site visitors to pass along their contact information for a free gift.
There is another method that can help you build your lis...
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Make Yourself an Expert With Articles!
(Wed Feb 21st, 2007, by Karen Smith)
Have you ever visited a web site or read a print ad where the company's name covered the top part of the page and it was something like, "Pharos Partners"? Unless the name of your company describes what you do, it is not going to grab prospects' atte...
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bsolute Top Five Search Engine Marketing Myths Uncovered!
(Wed Feb 21st, 2007, by Dine James)
Do your headlines capture your prospects' attention or do they confuse them and send them away?
NLP was originally developed by John Grinder and Richard Bandler as a communication system using the central nervous system. Through this system Mr. Robb...
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Creating Traffic With Articles
(Wed Feb 21st, 2007, by Steve J.Tyler)
Are your headlines prompting prospects to learn about your products and services or click to another web site or throw away your letter?
You will only make $100,000 this year if you first believe you can. If you do not believe you can you are telling...
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