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Marketing Articles
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Free or Low-cost ways to Promote your On-line business
(Wed Feb 21st, 2007, by Karen Smith)
Are your headlines prompting prospects to learn about your products and services or click to another web site or throw away your letter?
The power is awesome and at times can be frightening. However, man has abilities of the mind that many people ca...
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(Legitimate) Link Building Strategies...
(Wed Feb 21st, 2007, by Brad C.Callen)
Have you ever visited a web site or read a print ad where the company's name covered the top part of the page and it was something like, "Pharos Partners"? Unless the name of your company describes what you do, it is not going to grab prospects' atte...
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Killer Press Release Secrets
(Wed Feb 21st, 2007, by France James)
Do your headlines capture your prospects' attention or do they confuse them and send them away?
You will only make $100,000 this year if you first believe you can. If you do not believe you can you are telling yourself you want it, but it is truly n...
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Savvy Advertising - Business Internet Marketing
(Wed Feb 21st, 2007, by William Hanratty)
Savvy advertising - business internet marketing depends on it - is the key to a successful internet business. Considering how many competitors are vying for your customer's credit card number, it is not surprising that advertising, business internet ...
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2 Step Marketing
(Fri Jan 26th, 2007, by Joy Gendusa)
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to r...
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Five Top Tips To Make Marketing Easy
(Wed Jan 24th, 2007, by Jez Hunt)
Sometime it seems to be human nature to make things more
complicated than they need to be, and this certainly seems
to be the case with many of the businesses I see. Effective
marketing doesn't have to be complicated or difficult. Here
are some thing...
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Here's The Information Your Customers Want...Which Your Competitors Forgot To Provide
(Wed Jan 24th, 2007, by Jeremy Harrison)
Have you ever visited the website for a small business and become frustrated that you can't find seemingly basic information? You are not alone. As customers we want to get the information we want as quickly as we can. For some reason, many businesse...
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May I put my hand in your tea? A lesson in wilful ignorance ...
(Wed Jan 24th, 2007, by Gavin Chait)
One day, in the distant future, someone with more money and time than I shall conduct an experiment on waitering staff across the planet.
From Rio de Janeiro, where waiters peer over one's shoulder studying the menu with morbid fascination; to London...
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A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As the Product!
(Wed Jan 24th, 2007, by Chris Marlow)
When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package." Although there's not enough room to share the entire process here, I can highlight thr...
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Giveaways can become treasured memorabilia
(Wed Jan 24th, 2007, by Linda Hansen)
Who doesn't have a collection of coffee mugs -- you know, the free one from the mechanic who fixed your car; the one your uncle received as a gift for volunteering; maybe one or two you picked up from vendors at college or even at a trade show.
Many...
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