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Marketing Articles
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Internet Marketing Requires Lots of Patience!
(Sun Sep 24th, 2006, by Al Kernek)
When you first make a decision to start an Internet business or
to put your existing business online, it helps if you have a
realistic appreciation of just how long it takes to break-even
on your efforts. Usually, it takes several months!
Putting up ...
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You Must Create Top Of Mind Awareness
(Sun Sep 24th, 2006, by Willie Crawford)
Your customers and prospects are bombarded with thousands,
sometimes tens of thousands of advertising messages every day.
Getting your email though to them is a very small part of the
problem. After it gets to your reader, you have to connect with
th...
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What Is Pixel Advertising
(Sun Sep 24th, 2006, by George Hubka)
There is a new form of advertising that is taking off and from
the new coverage it is getting it may be the next biggest thing
since PPC. Currently webmasters spend huge amounts of money to
get web visitors via banner ads, popup ads, and pay per clic...
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Stay In Touch With Leads And Get More Closes
(Sat Sep 23rd, 2006, by Joy Gendusa)
How many leads have come into your business since the beginning
of time that never closed? That is a salient question. Who knows
how many, but I bet there are a lot.
Whether a small company or a large one with a sales force, the
leads that are always...
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Testing Your Product or Service the Easy Way
(Sat Sep 23rd, 2006, by Jim Hoffman)
You've got a great product or service, you just know it will
sell and either increase your sales or your leads or both. But
how can you be sure?
Marketing your product and services can be expensive and many
times not as productive as you may have ho...
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Short Term vs Long Term Marketing Efforts
(Sat Sep 23rd, 2006, by S. Housley)
Short Term Vs Long Term Marketing
In order to create consistent sales cycles and a positive growth
trend businesses usually engage in both short and long term
marketing efforts.
Short-term marketing efforts tend to cause sudden sales spikes
which ra...
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Make front page news by NOT inviting the media
(Sat Sep 23rd, 2006, by David Leonhardt)
Not a single reporter showed up at our news event. And we were
THRILLED!
Not a single photographer showed up to capture the moment. And
we were pleased as punch!
Not a single newspaper knew about the event. And we received
front page coverage in eve...
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20 Ideas for creating traffic rich, search engine friendly pages
(Sat Sep 23rd, 2006, by John Alexander)
Sometimes questions will arise around the subject of gateway
information pages or doorway pages. People have heard that
"doorway pages" are BAD and some have stated that search engines
"hate doorway pages".
For clarification on these type of issues,...
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Stuck With A Zero Marketing Budget For Client Gifts?
(Fri Sep 22nd, 2006, by Sean D'Souza)
Would you really dare to give each client a gift of $500 this
Christmas? What about something worth $2000? Or maybe $5000?
You think I'm joking right? I mean, here you are struggling with
your 50 cent marketing budget and I'm giving you the key to y...
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12 Point Checklist for Buying Your Business Christmas Cards
(Fri Sep 22nd, 2006, by Debby Sibert)
1. Determine how many Christmas cards you will need. Will they
all need to be the same Christmas card with the same
personalization or will some need to be different? Will you be
buying just for your immediate office or are there other
branches that ...
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