8 Ecommerce Best Practices For Better SEO
You’ve created a great product and built a website to start selling it online.
Now comes the hard part: Getting consumers to visit your site.
Ecommerce can be tricky. But getting that ever-important spot on Google’s front page isn’t as daunting of a task as it may seem.
There are simple steps that anyone can take to enhance their site’s search engine optimization. Here are 8 ecommerce best practices for better SEO.
One of the most important ecommerce best practices for SEO is content creation.
86% of organizations are using content marketing. From top to bottom, good content is one of your biggest marketing weapons.
From an SEO perspective, content is vital to making search engine algorithms like your site.
Frequent publishing shows that your site is active, up-to-date, and relevant. By finding keywords, facts, and other signs of good content, the algorithm decides if you’re an authority on a particular subject.
Along with an SEO boost, content provides numerous benefits to your site. It’s worth the time and resources to stock your site up with quality content.
Internal Page Linking
As you publish content on your site, you’ll want to include embedded links to pages on your own site.
One of the factors that boost your SERP ranking is links to your site. On the World Wide Web, having more “strings” that connect to your site indicates to the algorithm that people trust you and are sharing your content.
Luckily, you can get started building your network of links all on your own.
If you reference a complicated topic that readers might want to learn more about, you can link to a previous post that dives deeper into it.
If you point out a certain type of tool that someone needs to use to complete a task, link to your own product that would be perfect for the job.
As you publish more content and build your library, you can go back and add new internal links to older articles.
Internal linking is a great way to give readers more of what they want while keeping them on your own site.
External Page Linking
Along with linking internally to your own site, your content should include links to outside sources as well.
By linking to other sources, it shows search engine bots that your content is researched and your claims are supported by other people.
Bonus points if you link to reliable pages, such as journalism sites or reports from universities. Just be careful not to link to one of your competitors!
Think of it like writing a high school research paper. Your teacher would give you an F if you didn’t include a bibliography and cite reputable sources. Aim for an A in SEO.
Both in your blog articles and on your product pages, keywords make a huge impact on getting your site in front of the right eyes.
It’s one of the more obvious ecommerce best practices. After all, if you’re selling refrigerators, you ought to include “refrigerator” in your titles and descriptions.
While general keywords do help, many SEO experts think that more specific longtail keywords can be even more beneficial. Longtail keywords are full, descriptive phrases that shoppers may type into a search bar.
Think of how your potential customers would be searching for your product.
Don’t be afraid to get very niche with your keywords, especially if you have a niche product. For example, a company selling Crest Whitestrips direct to the UK should have specific keywords about what their product is and where they’re selling directly to.
Luckily, Google itself provides a keyword planner to help you find what people are searching for. You can also get a free keyword audit of your site to see if you’re effectively labeling your products.
Optimize for Mobile
Mobile has finally surpassed desktop as the primary source of web traffic.
The majority of potential customers will look at your site on their phone or tablet.
Although not specifically tied to SEO, optimizing for mobile is one of the most essential ecommerce best practices.
Having a mobile-friendly site is essential to streamlining the user experience and prevent visitors from bouncing.
If you haven’t already, it’s time to build your website around responsive design.
Leverage Online Reviews
Browsers of the web love to read online reviews. 88% of people trust online reviews as much as recommendations from friends or family.
Make sure your company has an established presence on review sites such as Yelp, Google, and Facebook. Then just wait for reviews to come in naturally, or encourage your customers to leave one.
Some will be positive, and others won’t. Don’t worry though, as a few mediocre reviews make the others more realistic and believable.
If someone leaves a bad review, be sure to respond to them to apologize and attempt to correct your mistakes. You can also respond to positive reviews with gratitude. These replies are public, and your efforts will be seen and appreciated.
Have you ever been shopping online and seen something that looks like this?
Home > Clothing > Men’s > Shirts > Blue > Large
This is called a breadcrumb.
Breadcrumbs are intended to mark a trail (Hansel and Gretel-style). It’s a type of roadmap that shows your visitors where they are on your site.
Breadcrumbs are relatively easy to implement. If you’re using WordPress, there are many great plugins you can download. If you have a different site build, your webmaster should be able to help.
Along with improved user experience, breadcrumbs help search engines understand your site better. Breadcrumbs are like a nice paved path through your website, rather than a dirt path covered in shrubbery.
Algorithms seem to appreciate convenience as much as humans. Optimized breadcrumbs can give a big boost to your SERP ranking.
Have Fast Loading Speeds
Just as algorithms and humans alike love convenience, they both hate inconvenience. And few things online are as inconvenient as a slow-loading web page.
The same things that cause a page to load slowly can also slow down an algorithm’s crawl through your site. For Google’s bots, things like excess code and high-resolution images are like running in mud.
If your page doesn’t load in 2 or 3 seconds, it can be a negative mark on your site for SEO. Be sure to trim the fat and make your website as fast as possible.
Implement Ecommerce Best Practices
Site Report Card has additional resources and tips to help you optimize your SEO.
Start implementing these best practices and watch your website grow!