Halloween cometh, so it’s on you to get the most bang for your buck to help your costume shop thrive.

Whether you own a brick-and-mortar shop or sell your costumes strictly online, the best thing you can do is leverage some marketing tips that can help you beat the competition and draw in more visitors.

When you’re looking for stellar SEO solutions to follow, read on and consider the following five viewpoints.

#1: Execute Location-Based SEO Solutions

According to a survey, 85% of small-business owners stress the importance of being found in local searches and listings.

When’s the last time you’ve updated your listing information?

Claim your business on Google Business and other directories, and make sure that your geographical location is linked to relevant apps.

The easier it is for new customers to find you after a quick search, the better the conversion rates you’ll start to experience.

#2: Use Keywords That Matter The Most

When you’re looking to market your costume shop, you’ll need to use the most worthwhile keywords.

Get specific about your neighborhoods, districts and other geographical and cultural traits. When you have specificity, your keywords will fetch you far greater results.

Working with an SEO company that can help you optimize your SEO keywords, your costume shop will receive great ROI.

#3: Offer Incentives For Your Customer Buyer To Join Your Mailing List

The best marketing boils down to giving your customers a receive to give you their information.

For instance, instead of just asking people to sign up for your mailing list, you can throw in a free vampire costume or a discount on face paint. This particularly comes in handy during peak season.

By getting people on your e-mail list, you’ll be able to market to them throughout the year to increase sales retention and build your buzz across the web.

#4: Use Social Media To Get The Word Out

By getting the most out of your social media presence, you can post plenty of cool costumes that make customers interested.

Instagram and Snapchat are great mediums to get the word out about your costume shop.

Make sure you learn the quirks of each of these platforms so that you can capitalize on them to the best of your ability.

#5: Consult With A Company That Provides SEO Solutions

No matter what sort of search engine optimization strategies you’d like to put together, make sure you don’t do it alone.

You stand to gain so much more working with a company that is versed in SEO than you do trying to create your own strategies. SEO professionals use tips that have been tested in action, while also embracing algorithms and hard data.

Any costume shop that you run will be one of the most popular in your geographical location when you match up with a premiere search engine optimization company.

We’d like to be that company.

If you are ready to build on your costume shop’s brand, get in touch with us today. We’d love to hear from you.