5 Tips for Achieving the Best Medical Website Design
If you’re in the business of taking pulses, you know that your website is the pulse of any medical organization.
For people seeking medical service, comfort and confidence in a doctor is key. Your website is often your first impression for a potential patient.
You need to make sure it’s a good first impression.
Working toward the best medical website design will help establish authority in your field and attract new patients. Here are 5 tips to keep in mind when building your medical website.
Build for Responsive Design
The best practice for building the framework of a website is responsive design.
Responsive sites use the same URL and HTML regardless of what device it’s viewed on. They use CSS markup to move and resize elements based on a device’s screen size.
Other options require more code or even separate URLs for desktop and mobile. Responsive sites are faster and more streamlined across all platforms.
With more people using phones and tablets to browse, it’s important to be accessible and deliver a consistent experience to all users.
Ensure Quick Load Times
Few things make visitors leave your site like slow-loading pages.
Many people may be visiting your site because of a medical emergency. Wasting time isn’t an option.
Your site should load in 3 seconds or less. If you can’t meet this benchmark, you’ll need to make some changes.
Make sure you aren’t bogged down by unnecessary code, useless metadata, and large images. You could be experiencing server-side issues too.
The faster your website, the faster new patients will flock to you.
Create Useful and Accessible Content
More than other industries, medical companies rely on content to bring visitors to their website.
Your content is a vital component to the SEO equation. It should be at the forefront of your mind when designing your website and web strategy.
Designing Your Site for Content
Your site layout needs to make your content one of the centerpieces. You should have a tab for “Blog” or “News” as part of your primary navigation.
Your content should be well-organized and properly categorized. Visitors should be able to easily search within your site and find what they’re looking for.
Enabling breadcrumbs helps visitors understand where they are on your site and encourages them to browse.
Writing Your Content
Effectively marketing with content starts with understanding what your visitors are looking for.
Users read content because they’re looking for information. In the medical field, this information could impact their health and even their life.
Create blog topics that understand what medical issues a visitor might have and what questions they might be asking.
Maybe they have a symptom but don’t know the root cause. Or maybe they know the problem and are looking for treatment options to relieve pain and recover quicker.
Your content is your opportunity to present your company as a medical authority — both to the readers and to search engine algorithms. Be thorough and descriptive, but write so that someone doesn’t need a Ph.D. to understand it.
Display Your Credentials
The best medical website design will feature the credentials of your medical professionals.
Your content shows your expertise in action. But any reasonable person looking for medical treatment is going to want to know more about a potential doctor.
One of the most prominent pages on your site should be an “About Us” or “Meet the Team” section.
Feature all your medical professionals with pictures and biographies. Be sure to include education history, licenses, and certifications.
Share Your Contact Information
Having a clear and user-friendly contact information page is your most important tool in nailing down your version of a conversion: A visit to your office.
An address and phone number are the most important things to include. You should also include your hours and links to your social media profiles.
You can even add some extra features to make finding and contacting you easier. For example, Louis Pelletier Denturologiste includes an interactive Google Map on their contact page. Online scheduling for appointments is also convenient.
Check If You Have the Best Medical Website Design
SiteReportCard provides a free website analysis to see where your site succeeds and where it needs work.
Visit our site for more tips on creating an optimized and effective medical website.