Boost Your Discount Printing Sales With These 5 Tips
Many business-owners focus too much energy on acquiring new customers, and not enough on retaining them. Customer retention is the quickest way to increase your discount printing profits.
It costs 5-10 times more to acquire a new customer than to retain an old one. And repeat customers spend 67% more than new customers.
Increase profits and keep your customers coming back with these five tips:
Discount Printing Sales Tips
1. Build Relationships With Your Customers
Cultivating meaningful relationships is the key to customer retention. Most communication is non-verbal — pay attention to your body language and tone.
Customers value honest communication, especially when they are working against deadlines. Be realistic about your products and timelines. And be honest when things don’t go as planned.
A strong social media presence is an easy way to build lasting relationships with your customers. Social media makes it easy to showcase your products and engage in discussions about your services.
2. Anticipate Customer Needs
Outstanding customer service anticipates the customer’s needs.
Offer price quotes for services they may want, but didn’t ask about. For instance, when someone orders a brochure you can also quote them for a heavy-weighted paper or a larger size.
Train employees to listen carefully during customer interactions. It becomes obvious how you can make a customer’s day when you are listening closely.
3. Go Online
Offer your customers options for ordering online. Online ordering gives your customers convenient access to your printing services.
Search engine optimized (SEO) web design is crucial to cultivating your brand’s image and increasing online visibility. SEO optimized content increases your search rankings and builds your credibility as a printing expert.
Running a business is time-consuming — consider getting professional help managing your online presence. Smashbrand is a full-service brand management company that can take your online presence to the next level.
4. Offer Discount Printing Packages
Package deals are a great way to showcase your products and suggestively sell additional services.
For example, you can offer a deal on an exhibition package that would include brochures, posters, and the stand. For an additional charge, customers can have a glossy finish or change the size of their materials. You can also offer a discounted rate if they buy a banner too.
Deals like this provide the customer with more value and helps increase your sales.
5. Track Your Results
All your advertising efforts are wasted if you don’t track your results. Online marketing provides a wealth of valuable analytics. This data can be used to determine your marketing ROI and to improve your efforts.
It can be overwhelming to measure and make sense of all this information on your own — especially without any SEO training. Professional marketing teams will help you make the most of these robust analytics.
Increase Your Printing Sales Today
Encouraging repeat visits will increase your profits significantly.
Customer retention has a greater impact on sales than acquisition. Even increasing retention by a mere 5% can boost profits 25-90%!
Online marketing makes it easy to connect with your customers. Check out these online resources and increase your sales today!