Are you wondering why your website isn’t attracting more clients?
If so, you’re not alone. 63% of businesses say that generating traffic and leads is their biggest marketing challenge.
How can you drive more traffic to your website? One important place to start is by improving your plastic surgery SEO.
SEO stands for “search engine optimization.” This means designing your website and content in such a way that Google ranks it higher than your competitors.
How can you accomplish this? Read on to learn five key ways to improve your plastic surgery SEO.
How to Improve Plastic Surgery SEO
1. Create Amazing Content
Relevant, engaging content is the foundation of any good SEO strategy. As an expert in the field of plastic surgery, this is your chance to share your expertise with future clients.
Establish yourself as an authority by writing weekly (or even daily) blog posts. Stay up-to-date on the latest trends in cosmetic surgery and share your findings through your website.
You could also record client testimonials or create informative videos about common procedures. Learn more by studying the quality content on plastic surgery sites like this one.
2. Optimize Local SEO
You’ll never dominate the search results for national or international rankings. There’s too much competition, especially in the medical community.
However, you can (and should) try to improve your ranking for local SEO. Optimize your site by using location-specific keywords like these:
- [city] plastic surgeon
- cosmetic surgery in [city]
- best cosmetic surgeon in [city]
- where to get plastic surgery in [city]
Use these keywords in your titles, meta descriptions, photo tags, and content. This will boost your local rankings and improve your plastic surgery SEO.
3. Make Your Site Mobile
Fewer and fewer people today browse the internet on desktop computers. In fact, 52% of visitors will access your website from a mobile device.
If your website isn’t already optimized for mobile use, it’s time for an upgrade. Many older templates show up poorly on smartphones, so make sure you’re using a design that’s optimized for mobile.
You should be able to easily switch between laptop and mobile views. Your site should be clean, functional, and easy to navigate in either mode.
4. Promote via Social Media
Once you’ve optimized your website and created great content, it’s time to share it. If you haven’t already, set up accounts on Facebook, Instagram, and Twitter.
Invite current clients to like and follow you. Make regular posts about what’s happening in the industry and in your office. And don’t forget to include relevant hashtags like #cosmeticsurgery.
Social media is also a great place to advertise any new procedures or special promotions.
5. Include a Call-to-Action
A sure way to engage visitors is to include a clear call-to-action on every page of your site.
Every article and post should link back to your contact page. You should include your address, phone number, and contact form at the bottom of every page.
You might also consider adding a live chat feature so visitors can get instant answers to their questions.
Improving your plastic surgery SEO takes some effort, but the results are worth it.
As you rank higher in the search results, you’ll see more new clients streaming to your office.
How is your current SEO strategy working? Would you like to make changes, but you’re not sure where to start?
Use our free SEO audit tool to learn how to improve your existing website.