How to Get Facebook Reviews That Drive Traffic
Studies have shown that 88% of consumers looking for products and services trust online reviews as much as a personal recommendation. Facebook and other social media sites have now become a primary platform to display customer reviews.
Knowing how to get Facebook reviews can actually help drive more traffic to your company website.
It may sound crazy, but Facebook reviews can drive search traffic and boost keyword rankings. And the more reviews you have, the better.
Simply by having ten or more business reviews, a business website can see a 15% increase in traffic. 50 or more reviews for a specific product could mean a 4.6% increase in conversion rates.
Now, you might be wondering how to get more Facebook reviews. Let’s look at some tactics.
How To Get Facebook Reviews
There’s No Shame In Asking
Consumers know how important online reviews are for businesses. There’s nothing wrong with asking them to leave a review after they visit your establishment or make a purchase. Many businesses do it and see positive results.
There are a number of ways to discretely ask your customers for reviews. Many businesses ask within email newsletters to customers or put a message on their business receipts.
You could even offer incentives for leaving a Facebook review. This could be a discount off their next purchase or a coupon.
Think about it this way; if a customer has a positive experience, they’ll likely have no problem sharing their thoughts. If you’re wondering how to get Facebook reviews, just ask.
Remember to Respond to Reviews
When people see that you put in the effort to interact with reviews, it shows that you value a customer’s time. It also shows that you care about your reputation as a business.
Customers appreciate seeing that a business cares about them after a transaction is complete. This will actually result in more reviews. Believe it or not, responding to reviews will increase your chances of getting more.
Some sites like Best Blender Reviews even target a niche area and publish product reviews.
Use A Call To Action
Using a call to action on your Facebook page and website is a great tool for increasing your number of reviews. Place a small message on your Facebook page asking customers to leave a review. Sometimes they just need to be reminded.
It’s also quite easy to place a social media widget on your website that will display customer reviews. Placing a call to action next to these is extremely effective in getting people to leave reviews.
When doing this, make sure your call to action message is concise and to the point.
Are You Using Your Facebook Review Tab?
You may not know it, but your business Facebook page is ready to take on reviews. You may need to activate the review tab.
Once you activate it, you should see it displayed on the page. If you’re not seeing the review tab, go to the settings for your Facebook page. Under the “Edit Page” section you should see an option for turning on reviews.
Knowing How To Get Facebook Reviews
If you follow the simple tactics discussed above, you should see quick results. The Facebook reviews you generate will translate to higher web traffic and stronger conversion rates. Get started now!
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