Tips for Choosing the Best Domain Name for Your Blog
There are over 294 million registered domain names on the internet.
A good domain name offers several benefits to the owner. For starters, it helps you build a recognizable brand. It can also help you attract more traffic to your website.
However, someone else may already own the domain name you want. Other times, you may you may run into creative roadblocks. As a result, finding the best domain name usually requires plenty of research and planning on your end.
Keep reading to find out how you can come up with a unique and memorable domain name for your blog!
Keep It Short
You can have up to 63 characters in a domain name. But that doesn’t necessarily mean you should. In most cases, having a long URL can work against you.
A shorter name is easier to remember as well as type into a browser. Plus, it’s a lot catchier than a long name.
There isn’t an ideal length when it comes to domain names. That said, it’s a good idea to avoid going beyond 20 characters or 1-3 words.
Pick the Right TLD Extension
Top-level domain (TLD) extensions are the letters located to the right of the last dot in a domain name. Historically, their purpose was to show either the objective of a website or the geographical location.
The most common TLD is, of course, .com. This is the one that the vast majority of internet users recognize and trust. But there are plenty of other common TLDs, including .gov, .org, .net, .edu, and .biz.
Nowadays, you can find hundreds of generic TLDs like .blog or .me. However, stick to .com. if you can. People perceive it to be more authoritative, and it’s also easier to remember.
Make It Easy to Pronounce
The best domain name is one that’s not only short but also pronounceable.
A pronounceable domain name is more likely to spread via word of mouth. You want a name that somebody can easily find when their friends mention it to them.
Never choose a domain name that you have to spell out to somebody, especially if it’s longer. Ask five of your friends to pronounce your domain name. If they have a hard time pronouncing it the right way, choose a less complicated name.
Don’t Use Numbers or Hyphens
Unless a number is part of your business name, avoid putting it in your domain name.
The problem with using numbers is that it confuses people who search for your blog. Some may spell it out with letters, whereas others will use numerals.
However, if you cannot avoid using a number, go ahead and purchase both versions of the domain. Although it will cost you twice as much per year, you will prevent plenty of frustration.
Avoiding hyphens is another good practice. It’s common for people to forget to type the hyphen, possibly leading them to a different website.
Use Long-Term Thinking
Building a loyal following on your blog is a challenging and time-consuming process. You’ll have to write plenty of content and interact with many people in your comment section. But if you change your domain name down the line, much of your work will go to waste.
Of course, your SEO efforts will be negatively affected too. You’ll have to go through your blog and rewrite all of your internal links.
Furthermore, if you’re planning to expand to other topics in the future, don’t choose a domain name that’s too niche. This could cause confusion for new readers.
Steer Clear of Double Letters
Having two of the same letter next to each other in a domain name can cause some problems. A domain like fredssoftware.com suffers from this problem.
Not only can it be distracting for some, but it can also lead to spelling mistakes. About 40% of mobile internet users leave a site if it loads for longer than three seconds. Therefore, you want to mitigate typos as much as possible to maximize your web traffic.
Check Its Availability
Before you get too excited about nabbing the best domain name for your blog, make sure nobody else owns it first. Thankfully, most registrars will immediately inform you if someone owns your domain name.
However, check trademarks as well. If a business owns a trademark of your domain name, they may take you to court for it. Even if you manage to resolve the issue outside of court, you’ll have to make a new blog.
Get in touch with a legal expert if you have any questions regarding your situation.
Don’t Worry About Keywords
Many people think that a keyword-rich domain name is the best domain name you can own. But including a keyword in your domain will not automatically improve your search engine ranking. Therefore, you shouldn’t force it into your name.
For starters, you don’t want a name that people can associate with any other blog or website. Also, if your niche is popular, a common keyword will be difficult to rank for either way.
Avoid Waiting Too Long to Secure It
Most available domains cost about $10-15 annually. But since the prices are so low, some people buy up as many good ones as they can.
Parked domains make up nearly 20% of all registered domains. The owners of these domains don’t intend to use them but are instead waiting to sell them to other people.
So, if you have a good domain name idea, buy it before someone else does. Click here for a quick look at how you can secure a domain name and web hosting for your blog.
Brainstorming the Best Domain Name for Your Blog
If you’re having trouble coming up with ideas, try using an online domain generator.
All you have to do is type in a word and it will present you with a list of potential domains featuring that word. Even if none of them appeal to you, they can still provide some inspiration.
Feel free to brainstorm with a friend too. Encourage a free flow of ideas. Write down the best domain name ideas so you can narrow down your list later.
Once you settle on a name, check out our SEO tools and resources to help your blog rank higher on search engines!