How to Choose Law Domain Names Clients Remember
There are more than 326 million domain names registered on the internet so far. That means that if you’re choosing law domain names, you’ll need to be creative so you can stand out.
Luckily, we’ve got some top tips for choosing your domain name, so you can attract more leads and grow your business this year.
Ready? Let’s get started.
Take Your Time
Sure, you need a domain name so you can launch your website. But it’s much better to take your time when you’re looking for a domain name instead of registering something you may end up regretting.
Here are some things to consider:
- Avoid domain names that are easily misspelled
- Choose a name your employees will be proud to have on their business cards
- Choose a domain name that’s easy to pronounce
- Choose a name that people will remember
- Ensure your domain name makes it obvious your business is a law firm
Consider The Search Engines
If you want to be visible to Google, you need to show up as the top result when anyone types “practice area”, “attorney”, and “location” into Google, e.g Personal Injury Attorney San Francisco.
Google’s algorithm gives a slight SEO advantage to domains that are an exact match. That means that while you may want to include your firm name, it may make more sense to try and get an exact-match domain instead.
Thinking about using separators like hyphens for your law domain names? This can decrease your credibility and even look like spam to some search engines.
This is because too many people have used it as a keyword stuffing technique in the past.
If you’re hoping to register a domain name that’s already taken, you can check the Whois database to get information about the domain name’s owner. And if they’re not using the domain they may just let you buy it.
Use a Smart Top-Level Domain
The best idea is to use a .com domain. This is because most people are used to seeing this, and will instinctively type it into their browser. Plus, .coms are seen as trustworthy.
Sure, most of the best .com domains have already been taken. Unfortunately, we can’t rewind time back to 1996.
One option is to purchase the .org or .net variation of your domain name, although you can also expect to lose some traffic when people automatically visit the .com site instead.
Luckily, .attorney and .lawyer top-level domains have now been approved. This is a brand new continent with plenty of internet real estate waiting for you. This can be a great way to create a memorable domain name while also getting a slight search engine boost from using an exact-match domain.
Have You Found Your Law Domain Names?
Choosing the best domain name for your law firm can be stressful. But with the above tips, you’ll be able to choose a name that’s memorable and accepted by Google.
Want to learn more about getting your law firm website off the ground? Get in touch today.