If you are a real estate professional, a great website is critical. You may be busy with a million other things, but your website is your storefront, and if done well, it can be a huge tool to your success.
Although most real estate professionals already have a website, many don’t truly understand how to optimize it to their advantage. If you expect your website to generate leads without putting a lot of effort in the process, you will probably be disappointed.
Although there’s no one sure fire way to make your site a success, there are some definite SEO for real estate strategies you can use to get the traffic and the results you want. Let’s take a look at some strategies you can’t afford to ignore.
Content Is Key
In order to maximize your website’s traffic, you need to offer a steady flow of quality content. The topic list for real estate is virtually endless. Everything from local market reports to buying and selling tips to home design is a possibility.
And you don’t just want short articles. Instead, you need epic content. This is longer content pieces that dive deep into the topic at hand. When would be home buyers or sellers are google searching, you want your content at or near the top of those search engine results.
Links matter. You want to be sure to include internal and external links in your content. Google will reward you for having a site that actually adds value for the reader. Outside sources provide readers with more context on a particular subject they have an interest in.
You are also rewarded if other websites link to your content. Internal links within your posts offer more opportunities for the reader to view your services, FAQ, or contact information. Anything that increases the chances of potential clients lingering on your website is a potential win for your business.
Keywords And Titles
Think about the words people will be searching when your real estate blog pops up. These are keywords, and yes, they really matter. Make sure to use popular and standard real estate terms like buying, selling, real estate agent, owning a home etc.
The titles of your blog posts should be catchy and intriguing and make the reader want to read your content. Who wants to keep reading if the title is dull? If they don’t stop and take the time to read your blog, they won’t have the chance to click on that link to your business website, and you could miss a potential customer.
Social Media Matters
Everyone is on social media these days, including home buyers. Don’t miss the opportunity to reach these potential customers.
When social media is used strategically, it can drive lots of traffic to your website. Rather than endlessly flooding social platforms with marketing advertisements for your business, a more targeted approach is recommended now.
People are often on multiple social media platforms, and everyone has a favorite. So don’t limit your marketing to just one. Most people use Facebook at least once in a while, so this is the perfect place to start.
But make sure you are using all the most popular platforms. Twitter, Google Plus, LinkedIn, and Pinterest all have their unique audiences and can be a great way to get your business name out to the local community and beyond. So if you haven’t already, get social!
On-Site SEO For Real Estate
Local SEO for real estate is different from national SEO and requires a different approach. Above all, you want to make sure your relevant information such as your business name, address, and phone number is noticeable throughout your website.
You should also use your city and state in your title tags, content, and meta descriptions. It’s also important to use a website platform which utilizes Schema. This alerts the top search engines of the search criteria.
All of your listings need to be indexable and include an XML sitemap. This is key to getting the full benefits of SEO for real estate. And don’t forget the amazing benefit of good reviews. Happy customers matter. Your customer service record matters. The quantity and especially the quality of reviews for your business make a difference in local search rankings.
Happy customers matter. Your customer service record matters. The quantity and especially the quality of reviews for your business make a difference in local search rankings.
Where are most people googling these days? On their cell phones, of course. You only have to look around to notice all the heads down and eyes staring into their phones everywhere you go.
This technology is only growing and is definitely here to stay. If your website isn’t fully optimized for mobile access, you could be steadily turning valuable business away without even realizing it.
If you aren’t sure about your business’s mobile experience, try it out for yourself. Can you access everything on the website, ask questions, and instantly call or set up an appointment if you want to? If not, making your website mobile friendly should be at the top of your to-do list.
Mobile isn’t just about customers finding you — it’s also about you finding customers. Learn more about how mobile text messaging can help you market your business.
The Bottom Line
Why does all of this matter? You have a business to run. And your website is a valuable tool for driving traffic to your business. Too many professionals in the real estate industry don’t know the true value of SEO for real estate. Don’t be one of them.
The above strategies are meant to help you amp up the volume of your website and drive those potential clients to you – not your competitors. It’s true that a little effort goes a long way. With a little effort and
It’s true that a little effort goes a long way. With a little effort and dedication, you will start to see real results. If you have some ideas or want to learn more about local SEO and how this can help your marketing strategies, we would love to hear about it. Let us know today!