Healthcare SEO: 5 Strategies for Success

healthcare seo

Healthcare SEO is about reaching patients or customers at the right time through search engines. To do this, you must improve your rankings in searches.

The #1 position gets 33% of the traffic. Spot 2 gets 17%.

It’s only downhill from there.

Let’s explore what healthcare professionals and companies need to know to improve their rankings through SEO.

1) Know Who the Competition Is

A competitor analysis is the most neglected component of any SEO strategy. If you don’t understand who your competition is or how they compare to you, then you can’t develop an effective strategy.

In healthcare SEO, your competitors may not be the doctor, clinic, or supplement company down the street.

Competitors are those who rank higher than you for a keyword phrase that you’re targeting.

To complete a basic analysis, make note of the following:

  • The first 3-5 websites that come up during search
  • What these website’s authorities are
  • What kind of content they’re providing to customers

Our website has a Free Site Audit that will give you even greater insight.

Now, just do everything better. Don’t worry. We’ll show you how next.

2) Target the Right Words

If you’re a Podiatrist, then you may think “podiatrist” is your keyword. But you’ll get no traction with a high traffic, common keyword like this.

Keywords should ideally be:

  • Long tail (3-5 words)
  • Low competition
  • Words that your site can reasonably rank for
  • Phrases that indicate intent to find a site like yours
  • Enough traffic to be worth it (starting point 100-1000 visits)

Use a keyword tool to determine this.

To continue our example, keywords might be:

  • Find a Podiatrist
  • Podiatrist in Atlanta
  • What are Hammertoe Symptoms

3) Increase Your Website Authority

The higher your website authority, the more likely you are to appear in searches for keywords you target.

To raise your website authority:

  • Invest in healthcare content
  • Share your content on social media
  • Write guest posts for healthcare and community sites
  • Manage your online reputation

All of this will help you acquire do follow backlinks. Do follow backlinks are an important indicator of your authority in Google’s eyes.

4) Create Content People Need

People love to search for healthcare content online to answer their questions.

Consider who your patients are and build content around them, applying your keyword strategy to appear higher in search rankings.

For example, based upon your specialty or healthcare niche, you might build content around questions like:

  • What is COPD?
  • How do I lose weight?
  • Is coconut oil good for me?

Part of your healthcare SEO content budget should be invested in creating high-quality guest post content, like the content created by target for our website Site Reportcard.

5) Focus on User Experience

Last, but certainly not least, work to create a seamless patient experience on your website. If search engines see people fleeing your website because of slow load time, lack of mobile-friendliness or poor navigation, then your ranking in search engines will suffer.

Healthcare SEO Starts with a Strategy

Here’s our last bit of advice: You’ll get a ton advice on healthcare SEO. People will say to do this or try that. But ultimately, it’s a good idea to do some research up front. And then design a strategy that you can build on and adapt as needed.

Follow our blog for more important tips and insights for improving your website.