How to Find Fitness Keywords for Your Website
Ready to strengthen the core of your fitness website? Need to boost your performance and build your customer base?
The answer lies with getting your web pages to top ranking status with search engines. SEO-friendly content is important for every business. But it’s critical to fitness entrepreneurs.
First, find out the keywords your site ranks for. Then make sure your website uses expected fitness keywords such as “crunches” and “training”. But to reach the top spot you also need unique and less obvious keywords.
How do you discover words and phrases that will improve your page ranking?
Read on to find out!
Talk To Your Customers
Having conversations with customers is a dynamic way to develop content keywords. It also showcases you as the best kind of fitness expert: an expert who gives people what they want.
The next time you’re interacting with customers online or in person, ask them questions such as:
- What frustrates you most about your fitness level/routine?
- What have you always wanted to know about fitness?
- What, if anything, is stopping you from reaching your fitness goals?
Their answers are the problems they face. And that’s why people search the internet; they have a problem they need or want to solve.
Best of all, you get keywords phrased the way people speak, which is also how they search.
You can also use comments sections to learn what’s on your customer’s minds and discover uncommon fitness keywords.
Read User Forums & Product Reviews
Another way to find out what people are talking about is to visit sites like Reddit or Quora. There is no shortage of discussions about fitness on these forums.
A quick scan can give you dozens of phrases that you can turn into keywords for your web content. Because you can be sure if someone is posting about it on Reddit, they’ve also searched for it on Google and other search engines.
E-commerce sites are also a great source for keywords. In addition to user comments, product descriptions can spark your fitness keyword development.
And don’t limit yourself to general e-commerce sites like Amazon. Check out niche sites. For example, if you look at Sportsfuel Supplements NZ clean whey protein, you might make “low carb whey” or “meal replacement protein” keywords in your next blog post.
Check Social Media
Twitter, Facebook, and Instagram are other rich keyword sources. How people tell stories about their achievements and struggles offers natural language keywords.
The beauty of scanning social media for keywords is the ease of finding adjacent topics. In other words, not all fitness keywords should be about fitness. Good content marketing includes articles and posts about topics that are or can be related to fitness.
For example, write a post about all kinds of breakfast recipes without mentioning fitness. Except in one sentence mention that recipe X makes a great post-workout breakfast.
Check what tags they use. By nature, tags are short and often work well as keywords.
Look at Competitors’ Sites
Reading your competitors’ websites is a must-do when developing your keywords. Yes, you want to have content that’s hard for people to find anywhere else.
But that’s on top of the table stakes of having what your competitor has.
Keep Fitness Keywords Updated
It’s a good idea to check these sources every couple of months. That will help keep your keyword list fresh.