It isn’t easy to have a pest business. A pest control website can be even harder.
There are over 1 billion websites on the web. Yeah, that’s billion with a “b.” That means you really need to step up your game to compete.
It isn’t easy to gain customers. But if you have a strong online presence, you may have more calls than you know what to do with. These five tips will help you develop the strong presence you need.
Your Pest Control Website Needs Content
High-quality content is the most important thing for any website to have. This is true for two reasons.
The first is SEO. Having quality content improves your search engine performance overall, and allows you to cast a wider net in terms of keywords.
The second is customer trust. It has been proven that creating quality content makes it easier for customers to trust you. So make sure content is an essential part of your strategy.
Reduce Your Load times
Short load times are one of the essential pieces of a good website. The days of your customers waiting thirty seconds or more to access their content are no more.
Long load times drive your customers away. And the problem with this is not just the effect it has on one customer who leaves, it’s the effect it has on the customers who will never see your site.
This is because driving customers away increases your bounce rate: this refers to people who leave your site shortly after visiting, without clicking on another internal link. And websites with a higher bounce rate are penalized on Google searches.
It’s absolutely essential that you have short load times. After all, it’s 2017.
In terms of both web design and branding, consistency is key. Great pest control websites like Reynolds Pest Management do well because people know what the site looks like and aren’t going to be taken by surprise.
You can’t afford to be inconsistent in life. While your website shouldn’t be boring, you can’t succeed if your customers don’t know what to expect.
Have A Strong Landing Page
Your landing page is the first thing that most of your prospective customers will see when they load up your site. If it isn’t strong, you’re losing your ability to keep these people interested in what you have to offer.
Your landing page should emphasize simplicity and practicality. After going on your landing page, your customers should be able to navigate your pest control website to find exactly what they need.
Make Quality SEO Your Focus
At the end of the day, SEO is what makes any other element of your pest control website possible. It’s complicated to say all of the things that go into a great SEO performance, but it’s easy to state the results.
Better SEO is the only way to attract more customers. But to have it, you need to know what you’re doing.
We can help you find the high-quality search engine performance you need. Contact us for more information on how we can help you.