If you’ve got great content, you might think you don’t need SEO outsourcing to sell your products. You may also feel that your in-house SEO is enough to sell content to your target audience.
The truth is your SEO and content marketing could actually be sabotaging each other. Knowing when to outsource your SEO is as important as having the right inventory for your customers.
Here are five signs that you should consider SEO outsourcing.
1. You Think You’ll Rank Without Optimization
The number one rookie mistake of SEO? Thinking you don’t need SEO.
Let’s say you’re an industry supplier like Source 4 Industries. You sell material handling equipment and industrial supplies. You think you don’t need optimization because your customers already know you sell great products.
That would be true if search engines read content like humans do. (Spoiler alert: They don’t.)
This is where SEO outsourcing can make the difference between a product that sells and one that collects dust. Outsourcing will also save you time because you won’t be trying to figure out SEO yourself.
2. Your Links Are Spammy
There are many businesses that think they understand SEO. The truth is that overenthusiasm hurts you just as much as no optimization.
You can do an SEO one-two step by using your name as an anchor text for a link to a key product page. Here’s an example: Source 4 Industries. Another option is keyword-rich anchor text.
Sounds pretty effective, right? Just don’t get overexcited. If you over-optimize, Google has the power to block you.
Want to check how your keywords are doing? We’ve got a free SEO Audit Tool that will let you know where you stand.
3. You Aren’t Marketing Across Channels
If you’re only spending your online efforts on one or two channels, you’re missing out on potential customers on other channels.
Don’t have time to market across multiple channels? It’s time for SEO outsourcing.
Bringing on an expert SEO agency will save you time for the channels you already use. It will also ensure your content is optimized across all marketing channels.
4. Your Search Advertising Isn’t Working
When properly executed, SEO can be one of the lowest cost, highest return components of a marketing campaign.
Why? The early ranker gets the customers. 33% of search traffic goes to the number one position in Google search rankings, compared to 18% in the number two position.
SEO outsourcing can also be valuable if you aren’t seeing returns on your ranking position. When used correctly, SEO will boost you across the chart, including conversions.
Want to know where you rank on Google? Try our free Search Engine Ranking Check Tool.
5. You Don’t Know Your Marketing ROI
As a business owner, you want to know where your money is going. But if you don’t know what your marketing ROI is, you could be wasting your time and money.
You know your marketing ROI is off-base when you aren’t seeing sales from your traffic or search position. This lets you know that your content is being shown to the wrong audience.
If you have no idea whether your traffic or ranking are resulting in sales, it’s time to call in an expert.
Final Thoughts on SEO Outsourcing
Can you see yourself on this list? If so, don’t let it get you down.
SiteReportCard has been auditing websites for over 14 years. When it comes to SEO, we’ve got your back. We offer a huge range of resources to help you learn SEO.
For a list of our recommended tools, products and providers, check out our SEO Resources, Tools and Training page.