Trying to come up on the first page of search results is difficult when you have a product to market, but what about when that product is you? When you start a personally branded business, it can be extremely difficult to spread your message. That is why one of the first things you need to focus on is your SEO positioning.
Keep reading to learn more about applying SEO to your personally branded webpage.
What is SEO?
Search Engine Optimization (SEO) is the term for the process of enhancing your online content to affect the visibility of your webpage in the organic results of a search engine.
Everyone knows someone who has made a personal webpage, only to be dismayed that they can’t find it anywhere in the Google search results. When it comes to personal branding, the SEO keyword you are looking to improve your rankings on is most often your name.
By using general SEO tactics, you can ensure that all your content is search engine friendly and optimized to paint you as an authority on your chosen topic.
What is Personal Branding?
The concept of personal branding is a method of marketing. It is under-utilized today and should be a big part of the marketing strategy for every business and person that is interested in reaching a larger audience.
Personal branding is defined as the image and personality that you associate with a person or business. That perception is used to promote one person’s ideas, services, and products. It can have a large effect on your SEO positioning, so use it to your advantage.
One of the best personal branders out there is Joe Vitale, author of the book Law of Attraction. When you visit his website you can see that it is packed with buzz words like coach, experienced teacher, and information on his ability to provide services for those that need his product.
This lifestyle blog is able to gain traffic due to the placement of these keywords.
Optimize Your Personal Brand for SEO Positioning
One of the best ways to direct traffic to your site is through social media. You may have already made social media profiles for your business, but when it comes to personal branding, that may not be enough.
You need to make sure that on your profiles you have filled everything out completely. The most important fields are your name, accurate contact information, and information about the services you offer.
Everyone interested in personal branding should maintain a Twitter, LinkedIn profile, Facebook page, and Instagram account if your business is visually pleasing. These pages can be used as backlinks to your website, helping you to drift higher in the search engine rankings.
Become an Authority
In order to get the kind of traffic that you want, you need to make sure that your website is full of keywords about subjects on which you are knowledgeable page will have more clout.
If you need to analyze your website, Site Report Cad has tools to help you evaluate your SEO and informative articles to ensure you are consistently improving.