Clever Tips for An SEO Specialist Marketing to a Smart Device
As children, many people wondered what the distant future would be like. They typically pictured flying cars and a sterile, automated utopia.
But, even if things aren’t how they were imagined, the future is now.
Many people are beginning to realize the possibilities of smart devices. Some people even outfit their entire homes with similar technology.
Typically, SEO strategists use techniques to target consumers. After all, they are the ones going on the Internet to look for products and services.
However, an SEO specialist now has something new to target: smart devices. With this new technology, people are interacting with smart devices and asking them questions.
These spoken phrases become keywords that the devices search for, and businesses need to adapt.
Continue reading to learn SEO tips about marketing to a smart device.
Understand How They Work
When a user communicates with a smart device, it’s typically through a command. These are generally similar to regular search queries, such as “wifi thermostat reviews.”
However, people will also ask the device questions. This is often something simple, such as “what is the weather like today?”
But, it could also be something more relevant to business owners, such as “what are good seafood places around here?”
For entrepreneurs, this means that you should look at these potential questions as long-tail keywords. That way, when the smart device searches the Internet for a result, you have a higher chance of being found.
Put Yourself in the Consumer’s Shoes
A true SEO specialist thoroughly understands their target audience.
Before you begin to determine the keywords that you should include in your content, put yourself in your potential customer’s shoes.
If you own a restaurant, how would they find you? They’re not calling out to their smart device and saying “Italian restaurant.”
They’re asking a question just like they would ask a friend.
In the case of an Italian restaurant, someone might ask “what is the best Italian restaurant in (your city)?” Or, they may ask which is the cheapest.
However, the type of keywords (questions) you are looking for depends entirely on what product or service you offer.
Analyze Your Keywords
Once you’ve compiled a list of potential keywords, you need to research them. This will help you determine which keywords are worth your time, and which are not.
With more and more people buying and using these devices, the relevancy of longer, more specific keywords is going to skyrocket in the future.
But, business owners need to capitalize upon this before it becomes a trend. Researching, planning, and implementing keywords that people are likely to search with smart devices is vital.
You should do this as soon as possible.
A Closing Statement from an SEO Specialist
SEO is a concept that’s continually evolving. As search engine algorithms (and people’s interests) change, businesses have to stay on top of it all.
With the ever-increasing use of smart devices, business owners need to adapt once more.
But, being proactive is sure to bring you success.
Don’t know where to start? There are plenty of SEO tools to take advantage of.