3 Digital Marketing Tools for Advertising Sites

digital marketing tools

The world of digital marketing is chalk full of competition. Every moment there are millions of companies demanding attention. It’s easy to get lost amongst the noise.

Facebook alone has 3 million active advertisers. Not to mention all the other social media platforms.

So how can your company be heard?

The truth is that you will need tools to help you accomplish your marketing goals. The internet is vast, and automation is a must.

Let’s check out 3 digital marketing tools to help improve your advertising site.

Stay Social

It feels like every week there is a new relevant social media platform. There are numerous passwords to remember and different processes for posting content.

It can be incredibly time-consuming posting the same content to different sites. Then you have to remember when to do it and be consistent with it.

Buffer helps people manage different social media sites. It has a central platform that aggregates all of your accounts. You can post to all platforms simultaneously, getting the most impact for your time.

You can also pre-populate posts and schedule them to be released at different times. With 86 percent of 18- to 29-year-olds on some form of social media, you should take your social media blasts seriously.

Digital marketing tools will save you time and work for you while you’re resting.

Find Influencers

Influencers are powerful online figures who have the ability to drive actual sales. They have the ability to transmit a message to their audience of loyal followers.

But how do you set up an influencer relationship to help with marketing?

Ninja Outreach is a platform that allows companies to search within their niche to find which person has the most impact for your brand. You can read through data about their accounts and understand their direct impact with potential customers.

Once you have made contact and initiated the relationship, set clear terms. How much will you be paying them? How many posts does that get you?

Keep track of each post and how it influences your site’s stats. You should see an immediate increase. If not, consider changing your strategy or altogether change influencers.

Circulate the Message

Remarketing is a great way to recapture the attention of potential customers. Nearly all viewers do not make a purchase the first time they visit your site. They need reminders that they were once interested in your products.

Remarketing ads by Google cost as little as a $1/day, and it helps you track the effectiveness of the ad. You can keep an eye on products sold, ROI, and first-time buyers.

If you already use MailChimp to advertise, adding remarketing ads will help to amplify your message. While ads are recirculating and generating lost sales, you can focus on other parts of your business.

Check out other ways of improving your digital marketing strategy.

Digital Marketing Tools

To keep up with the warp speed world of online marketing, you will need help. Don’t be the business owner who refuses to step into the future.

Contact us anytime with questions on how to improve your online business.