Have you done everything you can think of to increase traffic to your GPS website? Are you fresh out of new ideas?
If so, you’re not alone.
The world of SEO is a challenging place to navigate, especially since it’s always changing.
With 1.28 billion live websites out there, SEO solutions are more important than ever before. If you can’t make your website stand out from the crowd, you’ll miss out on valuable opportunities (and sales).
What are some SEO solutions you can use to improve your site’s performance? How can you turn your GPS website into a lead-generating machine?
In this post, we’ll reveal our 10 best SEO solutions guaranteed to increase traffic to your website.
1. Post SEO-Rich Blogs
One of our most important SEO solutions is to add a blog to your site.
What should you blog about? It’s not good enough to write whatever comes to mind that particular day.
You need to create original, well-researched, and well-written content. It must have real value for your customers.
Successful blogs include:
- Attention-grabbing headlines
- Relevant, engaging content (800 words or more)
- Internal and external links
- Videos, photos, and/or GIFs
- No typos or grammatical errors
Post weekly (or daily if you can) to increase traffic to your GPS website.
2. Optimize for Mobile Use
You want your website to look beautiful on a desktop screen. But you need to optimize your site for mobile visitors, too.
Over half of all visitors will access your website from a mobile device. Because of this, your site needs a responsive design so looks good and works well on any device.
Mobile users often visit sites like yours seeking quick answers and information.
With this thought in mind, you can create content that’s helpful and easy to access. Include contact information on every page so visitors don’t have to hunt for it.
3. Create Authoritative Content
Relevant, authoritative content is the basis for all SEO solutions. Since you’re knowledgeable about GPS technology, you have the opportunity to share your knowledge with the world.
Establish your authority by creating regular blog posts. Keep yourself up-to-date on the most recent trends in GPS technology so you can share your findings on your site.
For example, a site like Hiking GPS Zone shares GPS product reviews and advice. They also offer a free ebook for hikers and articles about geocaching.
Everything on their site gives real value to their visitors.
You can get ideas for your own website studying the quality content on sites like these.
4. Promote Your Product on Social Media
You’ve optimized your site for mobile use. You’ve filled it with great content. The next step is to share it!
Open business accounts on Facebook, Twitter, and Instagram, if you haven’t done so already.
Ask your current customers to follow you and “like” your pages. Schedule informative posts about the latest news in the world of GPS.
Be sure to include some relevant hashtags too:
Are you launching a new product or featuring a special promotion? Your social media accounts are the perfect place to spread the word.
5. Use Keywords Correctly
Keywords are vital to any SEO solutions. If you don’t know the right way to use them, however, they won’t be effective.
Aim for a keyword density of around 1-2%. For an 800-word post, your keyword should appear 8-16 times. Any more than this appears “stuffed” and can get your site flagged.
What’s the proper way to use keywords? For maximum results, focus your keywords on these five areas:
- Page Titles
- Image Titles
- Alt Tags on Images
Wondering where your site ranks for certain keywords? Click here to use our free search engine ranking tool.
6. Optimize Your Images
When you optimize your images, your site will run faster. This will boost your SEO in the process.
To attract visitors, you should include bright, colorful images throughout your site. The catch is that large, detailed images will significantly slow your site’s speed.
The larger the file sizes, the longer it will take them to load. However, there are plugins available that reduce file size by up to 50 percent.
This change is unnoticeable to our eyes, but it makes a huge difference to search engines. Google will reward your efforts with better rankings and improved SEO.
7. Increase Your Site Speed
Since we’re talking about speed, let’s speed up your entire site too.
You have a few seconds (at most) to capture your visitors’ interest. If your homepage doesn’t load almost instantly, most of them will move on to a different site.
When your site is slow, search engines have a more difficult time scanning it. Google and other search engines may “punish” your site by ranking it lower, hurting your SEO even more.
Your website should load in less than two seconds. If yours fails to hit that mark, here are some ways to speed it up:
- Enable site compression
- Deactivate unnecessary plugins
- Install a caching plugin
- Update your site
- Use only excerpts on the homepage
- Split comments into pages
Use as many of these suggestions as necessary until your website is up to speed.
8. Gather Backlinks
Backlinks are exactly as they sound. They’re links that go “back” to your site from another site.
Google places major importance on backlinks for site ranking. To develop backlinks, you must become a networking whiz.
Contact local businesses, magazines, and newspapers. Ask them about featured listings. Return the favor by offering to backlink to their company’s website.
9. Include Photos and Videos
You can write thousands of words describing something, or you can upload pictures to speak for you.
Generally speaking, the more photos you upload on your site, the better.
One word of caution, though: It’s better to have a few high-quality photos than dozens of low-quality photos.
Any images you choose to include should be clear and sharp. Another popular trend right now is short informative videos or a video tour.
10. Use a Clear Call-to-Action
The last of our SEO solutions involves a clear, succinct call-to-action.
Every page and post on your site should link directly to your contact page. You should also include your phone number and a contact form at the bottom of each page.
You might also want to consider a live chat feature for your site. This way, you can provide visitors with instant answers to any questions.
For More SEO Solutions
With these SEO solutions, you’re now ready to revamp your website and turn into a money-making machine.
Need more info on how SEO works (and how to make it work for you)?
Check out our free SEO resources here.