5 SEO Hacks for Niche Industries
In today’s age of digital marketing and social media, it’s more important than ever to have a niche.
While it was once thought to be a detractor, having a small, targeted audience is actually a pretty big strength. And with the right marketing, it’s possible to find a niche audience faster than ever.
Here are 5 SEO hacks that niche industries should implement immediately.
1. Learn What Not To Do
Most of us are familiar with the phrase, “Those of us who don’t learn from history are doomed to repeat it.” And believe it or not, it’s applicable to the marketing world.
Often, the best way to learn about marketing isn’t from the successes.
Sure, everyone loves Apple’s famous 1984 commercial for its brilliance. But people are also still talking about the disasters that were New Coke and Crystal Pepsi.
A bombed marketing campaign isn’t necessarily a bad thing. Niche industries should study these cases and determine what exactly went wrong.
Use the lessons learned from these case studies to strengthen marketing efforts.
2. Focus Marketing Efforts On The Niche
On a similar note, too many smaller industries are afraid to be themselves. There’s nothing wrong with niches. In fact, it’s often an easier market.
Don’t be afraid to go all out and embrace the niche. When targeting one’s marketing efforts, lean into how niche the product is.
The whizzinator is a great example of this.
It knows exactly what it is, and its marketing is in on the joke. It has great SEO, is unique and knows it.
As a result, it essentially cornered an entire market.
3. Create Strong, Engaging Content
Of course, the best way to increase a site’s ranking is through the creation of strong, engaging content. Make an effort to create content that the audience will resonate with.
What does the audience care about? Focus on the issues and topics that are most important to them. Odds are it’ll be a lot easier than writing for a general audience.
It’s also critical to understand how to write for these audiences. What writing styles do they prefer, formal or informal?
Often blogging and content creation takes a more conversational tone. However, it all depends on the market you’re targeting.
4. Understanding Keywords
When it comes to niche industries, the problem with keywords is often the inverse of more mainstream marketing.
The solution is to combine elements of the stronger terms while still keeping the niche.
Still confused? Think about the whizzinator again.
It isn’t likely that too many people are going to search that specific phrase. But when combined with a word like “toy” or “adult”, the popularity rises quite a bit.
5. Appreciate Analytics
Sometimes, there’s no real way to estimate how they’ll react to certain SEO hacks.
This is where analytics help.
Make sure to track the results of the campaign periodically. There’s tons of info that can be gleaned from analytics.
Even Niche Industries Need Great Marketing
Even niche industries need help with SEO every now and again.
While it may seem like you against the world, there are tons of free tools on Site Report Card to make SEO easy.
From SEO audits to keyword planners, Site Report Card is here to help!
Have any questions?
Get in touch today and let us help.