It’s daunting to launch a new website. There are already 1.2 billion websites in the world. There’s no sign of those numbers dropping.
That means competition for attention is fierce. Then you look at top websites like Amazon and wonder how you’ll ever get anywhere near that amount of traffic.
But it’s possible.
We’re sharing with you our favorite tips on how to generate traffic just like the top website’s do. Keep reading and then put our tips to the test.
Join Social Media
If you take a look, you’ll find that all major companies are on social media. They realize what a gold mine it is and they know how to generate traffic using social media.
There are plenty of social media sites to join. Instagram, Facebook, and Pinterest are among some of the favorites. You don’t need to join them all, but you do need to post to them on a regular basis.
You can use social media to find your exact niche market. You can locate consumers by their age, gender, geolocation, and even interests.
Don’t forget to add social media buttons to your website. You want people to be able to easily share your content with their followers as often as possible.
There are many ways to advertise your website. The first step is to determine your budget. You’ll then know how to generate traffic using advertising options that mesh with your needs and budget.
Advertising with social media is one easy and affordable way to reach out to your niche market. With as little as $1 per day, you can advertise on Facebook. However, sites like Twitter and LinkedIn also provide great advertising options.
PPC or Pay Per Click is another option for advertising. You only pay for the advertising when someone clicks on the link. You can also set a cap on how much money you want to spend each day.
Create Compelling Content
The key to a great website is knowing how to generate traffic by providing consistently great content.
Without great content, no one is going to want to spend much time on your site. With no traffic, no amount of advertising is going to work.
Great content needs to inform and educate. It can also entertain. It needs to be easy to read and understand.
But good content also needs to be written on a constant basis. If you write a blog and only post every month or two, most people are going to forget about your site.
However, if you write at least twice a month and it’s information other people enjoy reading, you’re more likely to start gaining a fan base. Great content is also more likely to be shared on social media.
Write Eye-Catching Headlines
Besides providing great content, you need to know how to generate traffic by writing eye-catching headlines. No one will be compelled to read your blog or visit your website if the headlines are boring.
If your headline is, “My Story About Going to the Store” it probably won’t compel others to read any further.
But if your headline reads, “99 People Received Free Giftcards from Walmart, Learn How You Can Too”, then you’re bound to get a lot more people reading the content.
You’re also much more likely to have people share that same content on social media.
Add Videos and Photos
Think of videos and photos as another way to provide great content. You’ve already learned how to generate traffic using great content, so just do the same by adding videos and photos.
Videos are so popular that by 2019, it will account for 80% of all internet traffic. Best of all, videos can tell a story just as well as written content can.
You can create how-to videos. You can use live video to answer questions consumers may have.
You can have your best customers leave video testimonials. Or you can just post a funny video.
Videos are easy to share. Photos along with written content help sell items. No one wants to buy something they can’t see.
With so many people owning Smartphones, it’s easier than ever to snap a photo or shoot a video and upload it to your website. You can also use photo stock or hire a professional to shoot videos and take photos.
Make Use of Keywords
If you really want to know how to generate traffic, learn which keywords are driving people to your website. Don’t think about it as the owner of the website, rather think about it as if you were the consumer.
Check out your competition’s sites to see which keywords and long-tail keyword phrases they are using. Long-tail keywords are phrases that people use to search for what they’re looking for.
If your site sells soap, then a long-tail keyword might be, “organic lavender handsoap”.
Keywords also help with SEO. The more people that find your site thanks to your great keywords, the higher you’re rank on a search engine’s page.
Don’t Forget to Use Links
You’ll know you’re an expert at knowing how to generate traffic when you start using internal and external links.
Internal links are when you link back to a page within your own site. If you’ve already written a blog that backs up what your next article is, that’s a great use of a link.
External links are when you provide a hypertext link to another website’s page. Be sure to link to sites that are well known and help back up what you’re writing about.
Remember that using the right keywords when linking to either an internal or external site helps search engines rank you higher. Linking also serves to build trust between you and the consumer.
You Need to Understand How to Generate Traffic by Doing a Site Audit
What you don’t know about your website can hurt you. Seemingly small things like broken links can be penalized by Google.
A site that’s slow to load will lose you many potential customers. One way to ensure your site stays high in the rankings with both search engines and customers is by doing a site audit.
A site audit should be done at least once a year, if not more often.
What got traffic to websites a few years ago may not be what’s driving them to site’s today. Technology changes. What consumers want and need changes, too.
It’s important to keep learning. Our site is constantly creating new content to help your website increase its traffic.
Come back often to our blog to learn how to build up a stronger online presence.