10 Website Content Ideas and Where to Find Them
Are you looking for website content ideas that’ll attract new readers?
Thinking of fresh content topics for your audience is a must if you want to keep them interested and have them coming back for more.
The internet goes through a lot of content per day, so standing out from the crowd can be difficult.
Luckily, there are some types of content that perform better than others. For example, people love to read list articles and how-to guides, but instructional videos and infographics are incredibly popular as well.
The key is in knowing where to find content ideas and how to execute them properly. This will make you a trustworthy source of information.
Keep reading to learn how to discover the best content ideas for your website.
List articles are one of the most shareable, engaging types of content loved by a variety of audiences.
According to a study by the Journal of Consumer Research, listicles are so incredibly popular because they’re easy to digest. People tend to scan through articles, and lists enable them to process the information faster.
List articles have been around for a long time in print magazines, but online publications use them as well. The nature of the listicle can vary according to the target audience, type of information, and purpose.
For example, BuzzFeed makes listicles that rely mainly on GIFs, memes, and images, all of which cater to a younger audience. On the other hand, a serious online news source may use a list to present a few different aspects of a single situation.
Where to find inspiration: Google search, social media, Pinterest, BuzzFeed, Buzzsumo.
2. Step-by-Step Articles
People love to read step-by-step instructions on any topic, especially if it solves their problems. This is why you should include these website content ideas in your content strategy.
Instructional articles are actually in-depth tutorials that you can even turn into videos. The steps should be easy to follow and go into visual details on how to do something.
The main goal of these articles is to help your readers understand or do something successfully. If you give your audience real value, they’ll share your content all over the internet.
Though somewhat similar in format, written tutorials are not the same as how-to posts. We’ll talk about how-to articles in more detail below.
Where to find inspiration: YouTube, Google search, Pinterest, tutorial blogs.
3. How-To Articles
How-to posts go through the basic steps of doing something. For example, if you want to learn how to make the best homemade donuts, how to market your business online or how to tell if someone likes you, this is the type of article you’d turn to.
How-tos are not the same as written tutorials, though there may be some confusion. Tutorials are typically more in-depth and aim to show the exact steps of something using images, graphics, and videos. How-to articles are commonly used for outlining the basic steps of something, assuming you know the in-betweens.
Where to find inspiration: Google search, popular blogs, social media, Pinterest, Quora.
4. Case Studies
Businesses use case studies to explain how their products or services helped a client or a customer.
If you decide to make a case study, you need to choose a subject who’ll explain the problem they had and how you solved it. Outline the entire process and if possible, include specific examples.
This will help your readers understand the value you provide through your business.
Where to find inspiration: Google search, competitors’ websites, digital marketing blogs.
5. Guest Posts
When you’ve run out of website content ideas, guest posts are a great way to post interesting content written by other people.
A lot of blogs use guest posts to get fresh content for their site, and in return, offer exposure to aspiring authors.
If you decide to use this type of content, make sure you have guidelines in places for people to follow. You want the pieces to be written professionally and stay on brand, but still be relevant for your audience.
Where to find inspiration: Run a post on your social media channels, blog or website asking for submissions.
People will take visuals over written content anytime, and infographics are just one example.
Not only are they popular, shareable and engaging, they’re also packed with useful information without being overwhelming.
The main goal of an effective infographic is to increase brand awareness and provide relevant content for the reader. The value of infographics is in their visually appealing nature that human brains find easy to process.
Where to find inspiration: Pinterest, Google search, graphic design blogs.
Website content ideas don’t necessarily need to be written. You can achieve great results with branded videos, tutorials or animated guides.
Videos are an effective content marketing tool and if done properly, they can become representatives of your brand. They’re concise, interesting to watch and easy to follow.
Videos are powerful lead magnets and can even increase your conversion rates. According to Wyzowl, 84% of consumers made a purchasing decision after watching a brand’s video.
Where to find inspiration: YouTube, social media, competitors’ websites.
8. Regular Series Posts
Having a featured series of posts on a particular topic is great for regular visitors to your blog. You’ll generate interest by publishing weekly or monthly in-depth articles and boost your engagement.
By giving your readers something to look forward to every week/month, you’ll have them coming back again and again.
You can publish how-to posts, a list of things you learned this week, mistakes you made, or anything that’s relevant to your audience.
Where to find inspiration: Authority blogs, news outlets, social media.
9. Industry News
The best way to pose yourself as an authority in your field is to post your opinion on industry news.
By offering your point of view to your audience, you’ll establish a reputation of an expert and give your readers insider knowledge about the trends and updates in your industry.
In addition, industry news is a great way to constantly gather new website content ideas constantly.
Where to find inspiration: Google News, news outlets, industry magazines, Buzzsumo.
10. Interviews with Experts in Your Field
You can generate interest in your content by interviewing influential experts in your field. These can be people you’ve learned from, inspirational figures, and professionals who’ve made a difference in the industry.
Ask them relevant questions on a specific topic, encourage them to share their opinions and show genuine interest in their work.
If possible, publish the interview in both written and visual form to attract a wider audience.
Where to find inspiration: Industry magazines, industry experts’ websites and social media channels, networking events.
Wrapping Up the Best Website Content Ideas
With so much content circulating the internet on a daily basis, you need quality content ideas that’ll be recognized and shared.
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