The legal marijuana industry has blown up in recent years. Last year, sales in North America reached $6.7 billion.
Cannabis dispensaries providing medicinal products are popping up everywhere. That means competition is growing fiercer as businesses try to attract a common clientele.
Providing quality products and knowledgeable service is a key factor in running a successful cannabis business. But like any company trying to compete online, top-notch SEO solutions must be in place.
Without a good SEO strategy, nobody will find you. You can’t afford to give potential clients over to the next dispensary.
To help you out, we’re detailing the top ten SEO tactics for your cannabis business. Let’s find out what you need to do to get more eyes on you.
1. Google Business Profile
The first thing your cannabis business needs is a Google Business Profile. This is easy, free and essential.
Signing up for a business profile is the first step in ranking in a Google search. It allows the search engine to index your name, address, and phone number. Think of it as your basic identifier in Google.
This is also the way Google Maps finds your business. It establishes your locality and allows people to easily find you and get directions to your location.
2. Get a Blog Going
The more content you have online, the better. A blog is a great way to add regular content about your business and the cannabis industry in general.
The great thing about blogs is they provide a platform for you to interact with your audience. A good blog will also build your reputation as an authority in the cannabis market.
A great example of a cannabis blog providing useful information is Quantum 9 marijuana brownies.
You have the freedom to express your opinions and display your knowledge all while promoting your business.
3. A Social Media Presence
A good social media presence is another essential tool in getting successful SEO solutions. Think about how many people use Facebook and Twitter on a daily basis. This is a great way for you to tap into your target audience.
96% of small business owners and marketers use social media to advertise businesses. This is probably due to the fact that along with putting your cannabis business in front of more eyes, you can also engage with your customers.
Social media is a great way to drive more traffic your website, share reviews and spread marketing materials such as blog articles and videos.
Any way you slice it, social media cannot be denied.
4. A Good Keyword Strategy
Keywords are crucial to all good SEO solutions. Without applying the correct keywords to all of your online content, nobody will find you.
A good keyword strategy means employing phrases about what you do and where you are. This means that when someone is looking for a cannabis dispensary in your city, your business will show up in a list of organic search results.
Aside from adding the right keyword phrases to your website content, threading them into your blog articles provide more SEO strength. Use keyword ranking tools to help you find out what’s working.
5. List in Business Directories
A Google Business Listing is essential, but that’s just one directory. There are others you need to list your business in so you can get full exposure.
List your business on sites like YellowPages, Bing and Merchant Circle to ensure you come up in local searches. These listings also provide valuable links back to your website.
There are now even directories specifically related to cannabis businesses. Look into listings in Leafly and Weedmaps.
6. Mobile Optimization
Mobile devices are taking over the way we search online. Businesses that optimize their website for mobile accessibility have an edge over any competitor who has neglected to do so.
Mobile optimization ensures that your site is fully compatible with mobile devices. That means someone trying to find you on a smartphone will get a seamless user experience from your site.
Talk to a developer about optimizing your site for mobile devices and take advantage of one of the fastest growing SEO solutions.
7. Take Advantage of Google Analytics
Part of a successful SEO campaign is knowing what’s working and what’s not. Google Analytics can help you discover this information.
A Google Analytics account will work wonders for an insight into how your website is performing. You’ll be able to track visitors and conversions. It will also tell you how a visitor found you and how they are navigating your site.
This information will show you where improvements need to be made.
8. On-Site SEO
This is something you may need help with from a developer, but it will pay off in better search engine rankings. An on-site SEO strategy is essential in optimizing some of the behind-the-scenes components of your site.
Incorporating the right keyword phrases into the header, title and alt tags will help improve your chances of indexing properly in search engines.
Other things like redirects and URL structure will be cleaned up to make your site as attractive to search engines as possible.
9. Prominent Contact Information on Your Site
This seems like a no-brainer, but many people overlook their contact information. You want it displayed prominently on your site or people may bail and go to the next business.
It’s also a good idea to embed a Google map to your location on your website. This makes it easier for a visitor to find out where you are.
Along with your contact information, it’s a good idea to include hours of operation.
10. Go After Reviews
This is another of the many SEO solutions that are growing in importance. Online reviews are a huge deciding factor in people’s purchasing decisions. You should encourage customers to go online and write a review.
Reviews help establish credibility and a local reputation. And yes, search engines like them.
Add reviews to your Facebook page and show people what your customers are saying. You’ll be surprised at how many conversions you see.
Put All These SEO Solutions in Place
Now that you know what you need to do in order to attract more customers online, it’s time to get to work. Remember, incorporate each one of these tactics one at a time. It’s better to do things the right way the first time than try to do too much at once.
We provide SEO resources and tools to help you get the most out of your website. Contact us today.