Are you looking for ways to use dental SEO to boost your traffic?
If you’re trying to market your dental business online, you need to optimize your website and content for search engines.
This is one of the best ways for new patients to find you, learn about your practice, and read reviews about your business.
As a dentist, you have a lot of local and regional competition, so you have to approach SEO strategically.
Keep reading to discover how optimizing your online presence for search engines can help you attract new clients.
1. Use the Right Keywords
Using the right keywords in your web copy and content is a key tactic for doing SEO properly.
Before you stuff keywords everywhere hoping that search engines will notice you, remember they use algorithms to determine if your content is valuable.
Instead of using medical terms that your patients won’t understand, discover what they’re searching for on Google. Then, use those exact phrases on your website and across your social media channels.
2. Optimize Your Website
Besides using the right keywords in your content, you should also use them in your website copy.
Another way to optimize your website is to make it accessible across different devices like tablets, mobile phones, and laptops.
An important dental SEO ranking factor is your website loading speed. Make sure it’s under two seconds because slow loading websites have higher bounce rates.
3. Post Quality Content
Search engines prefer websites with regularly updated content.
You can post useful articles, news for your patients, their personal success stories, and videos.
Also, quality content ranks higher, so avoid posting something just for the sake of it. Your blog content has to be valuable to your readers or they’ll see through the fluff, and so will Google.
4. Use Local Search Listings
When someone’s looking for a local dentist in your city, you want to appear as a first result in the search engines.
The best way to do that is by using local search listings. For example, add the name of your business, city, and areas you’re serving in your meta description. You should also include this data on your website.
Another option is to register for Google My Business and other local online business directories. This way, your business name will appear along with photos, address/navigation, phone number, and reviews.
5. Create Videos
Videos are great marketing tools that can help boost your dental SEO. Dentistry offers endless possibilities for quality video content. You can film before and after videos, share dental care tips and tricks, and how-to educational tutorials.
Videos are becoming increasingly popular and people nowadays prefer to watch instructional videos over reading long articles. You can post them on your website and across your social media channels to improve user experience and content quality.
Try These Dental SEO Tips Today!
You can boost your dental website traffic and attract new customers with these useful SEO tips!