There are a lot of ideas out there promising to get you guaranteed SEO success.
Some of them are accurate and some are cash-grabs. These are scammers preying on small and medium-sized businesses trying to stretch their marketing dollars as much as they can.
What advice can you really trust? The simple answer is Google.
Study their best practices policies. Once you know what they want, you will know what strategies to implement to make your site the most appealing to the search engine.
Keep reading for 10 real tips for guaranteed SEO success.
Google wants to see updated content. The reason for this is the search engine wants to see what you’re doing to bring value to your readers.
To make Google happy, you need to make your readers happy. To make your readers happy, you need to make Google happy.
It’s a vicious cycle and it is the reason why “content is king”.
You need to bring value to everyone, even the crawlers. If you can pull this off, your content will soar up the SERPs and eventually you’ll land on the first page.
Your about us, contact, and homepage will likely not see many updates. Your blog is a magical resource you can use to keep the name of your company in front of everyone’s face.
2. Local SEO for Guaranteed SEO Success
Ecommerce businesses have a tough road ahead of them. However, if you have a brick and mortar location, you can see some guaranteed SEO if you use local SEO properly.
Take a good, hard look at your store information on your site and make sure it’s accurate. The next thing you’ll do is sign up for a Google My Business account.
The purpose of this is to help you show up on Google’s 3-pack. This is the creme de la creme of local SEO and if you have a local business this is the first thing you should be shooting for.
3. Internal Linking
Think of your website as a giant store like Wal-Mart or Target. Now think of your internal links as individual aisles in those stores.
Your goal is to make it as easy as possible to spend money with your company.
Link internally, wherever relevant, to products and services. This will help steer prospects who are near the end of the sales funnel to go ahead and pull the trigger.
4. External Linking
Many people who are new to promoting their website don’t understand the importance of external linking for SEO purposes.
If you link to authoritative, relevant sites in your content, this tells Google’s web crawlers that you’re trying to back up your claims and content with facts and statistics.
This will help to boost your own SEO efforts. Each piece of content you place on your site should have both internal and external links.
There is no exact count. However, don’t put so many links in your blog posts that it becomes a distraction.
5. Keyword Research
It would be great if your basketball shoe startup could show up for the keyword “shoes” the first day your site is live.
This isn’t going to happen.
You’re competing with brands like Nike and Adidas and, at least on the short-term, you will lose that battle.
The way for you to win is to focus on long-tail keywords. There are premium products available that will help you with this and free ones like the one used with your Google AdWords account.
6. Social Media
New sites are limited when it comes to guaranteed SEO. This is why social media sharing is vital to your efforts. How else are people going to hear about you?
A quality social media manager can take your business to another level and is a wise investment. They’ll know what channels will work best for your business as well as the premium tools you’ll need to make your campaigns successful.
It’s easy to get lost on the internet, especially in the distraction-heavy world of social sites. Trying to do this yourself will result in a huge time sink. Focus on your company and getting it off the ground.
This isn’t social media. This is a search engine. One that is owned by Google.
Video content marketing is on the rise and poised to take over as the strategy of choice.
Not only should you have a YouTube channel, you should promote it just as much as your website.
8. Link Building
The best way for anyone to begin a link building campaign is to use a two-pronged attack.
The first is social bookmarking sites. You can use these to point back to your homepage, particular pieces of content, or your YouTube channel.
You want to have diversity. This means links going all over the place with your name (anchor text) attached to them.
The second prong is to use your local SEO efforts. Adding your information to directories will also give you backlinks and improve your chances of showing up in the Google 3-pack.
While most of these links will be no-follow, they still have value. And until you can start getting some natural links heading your way, they’re your best bet.
Another alternative is to purchase links from a reputable site. These professionals usually have years of experience and for a price, you can take advantage of their expertise. If you have the cash, we recommend taking this option.
9. Web Design
The answer is in simplicity. This is currently the trend.
Don’t try to blow potential customers or client away with fancy videos or a barrage of images. They’ll just slow your site down and increase your bounce rate.
Use the natural white space to focus on what matters most: Your products and your content.
10. Use the Right Tools
There are a ton of tools out there to track your marketing campaigns. If you want guaranteed SEO, you need to use the right mix of free and premium tools.
Google Analytics and Search Console are examples of need-to-have services that are free of charge.
Many marketers also use a combination of Moz, AdWords, Ahrefs, and Semrush to do and track all things SEO.
The premium tools aren’t cheap. One of the worst things you can do is purchase too many products. Many of them only have slight variations in what they do and how they do it.
Wrapping It Up
The SEO total package is time-consuming. We suggest picking out a few things you enjoy doing and then outsourcing the rest.
It all begins with a site audit, which we at Site Report Card, can help with, free of charge.
Once you’ve got a solid footing for SEO, check out this piece on 5 SEO hacks for your niche website to help next level your website.