Onsite SEO Hacks for Blade Review Websites
Your blade review website needs expert SEO if it’s going to stand out from the crowd.
So what are other blade review sites doing that you’re not doing? How come their blog post caught Google’s attention while yours sits online with no traffic?
SEO (search engine optimization) is the answer.
Fortunately for you, it’s not difficult to raise your website out of obscurity and get the traffic you desire. The following tips can help ANY site owner utilize expert SEO skills.
1. Choose Your Keywords Wisely
Have your competitors already stolen all the good keywords?
Using our free site audit tool, you can see how your website fares — compared to your competitors — with the keywords you desire.
If a keyword is already overused by your competitors, you’ll have to get creative in order to stand out. Keyword phrases may be the way to go.
Rather than simply saying “blade review,” you could be more specific. Try something like “saw blade review” or “types of survival blades” or “best dagger review.”
Don’t be afraid to use niche keywords for your niche website. Your customers will still find you if you have what they’re looking for.
Getting to know your audience will help you in this regard as well. Figure out what THEY want — and are searching for — and let your readers dictate your keywords.
2. Publish Original Content
Original ideas will take you far. Don’t rehash what everyone else in your industry is already saying.
This blade review site has the right idea with this post that helps readers learn more about saw blades. Their SEO is top-notch, and this post continues to rank highly, even though it was written nearly three years ago.
Your readers want NEW information. Stay on top of the trends and publish truly unique content for them to search for.
Original content is also appreciated by Google. If your posts are too similar to — or downright plagiarized from — other sites, you’ll get marked down in the rankings.
If you’re hiring outside writers to produce content for you, run their posts through a software like CopyScape to ensure they haven’t plagiarized.
3. Don’t Neglect Your Meta Descriptions
At the bottom of the area where you write your blog post, there should be a box called “Meta Data.”
This box gives you the opportunity to fill out a new title, description, and keywords for your post. Give this box some love.
Fill in a new title, using your chosen keyword for the post. Then, add in a short summary of what you’ve written.
This summary is what will show up when your link is shared. It’s also what will be seen as the “blurb” on Google for potential readers.
Be aware of your limits when it comes to writing these blurbs. Go for short and sweet — reel them in with a hook they can’t ignore.
And, of course, listing off your keywords simply gives you another shot at using those keywords for the post without having to cram them into your actual writing.
4. Get Social
We mean this in two ways:
First, you’ll need to hop on social media and market yourself if you want to get seen. Don’t be shy about getting your website “out there.”
Second, social engagement is a new factor Google takes into account when ranking websites. You want your readers to share and comment on your posts.
Be sure you have a social share plugin installed so that social sharing is quick and easy for your readers. Give them every opportunity to do your advertising for you.
The easiest way to do this? Create content that’s worthy of sharing.
Which brings us to our next tip…
5. Write Long, Relevant Content
Google favors blog posts that are 800-2000 words long. The best expert SEO practitioners all know this.
Each of those words should be concise, with no filler. Make your content “pop!”
Your blog posts should entertain, inform, and/or educate your audience — each and every time.
Always keep your readers in mind and write for them. This way, they’ll spend more time reading your posts.
This is called “dwell time” and is another factor Google considers when ranking. The longer your readers stay on your website, the more worthy you are of a higher page rank.
Add internal hyperlinks to other posts you’ve written to keep your readers clicking from post to post on your website. This will increase the time they spend browsing your content.
6. Make Your Posts Readable
When you’re writing longer posts, it can be easy to fall into the trap of writing long walls of text. Don’t.
For a post to be legible online, you need to break up your paragraphs. Long chunks of text are hard on web-readers’ eyes, and they’ll skip over them or click away.
Keep each paragraph to 2-3 sentences long. Press enter after each paragraph (not Tab intents) to further increase ease-of-reading.
Also make use of header texts (the larger-font text that separates each of the sections on this very blog post!). This will help you break up your paragraphs into readable chunks.
7. Go Mobile
Make your website mobile friendly.
You’d be hard-pressed to find someone who doesn’t own a smartphone.
Smartphone usage was at 35 percent in America in 2011… That number has now jumped to 77 percent in 2017.
Now imagine 77 percent of your customer base using their smartphone to access your website. You’d better be ready for them!
Not only do mobile responsive websites help from an actual customer vantage, but Google also ranks mobile sites higher than non-mobile ones. Double the incentive to make the switch!
Need Expert SEO help?
SiteReportCard has been offering expert SEO help to website owners for years. From adult websites to real estate agents — to blade review websites just like yours.
We know exactly what you need to stand out from the crowd.
If you’d like help getting started, we offer a plethora of FREE tools and resources for your SEO needs. There isn’t a single topic we haven’t covered.
Check out our website and browse through our freebies today. Your website will be glad you did.
Stay sharp! (Little blade joke there, just ’cause we love ya…)