Quick Tips for Optimizing Your Bed Store Website
If you own a bed store, you are aware of the competition.
There are about 9,000 brick and mortar mattress and bed stores in the U.S., not to mention the growing number of online stores. The estimated revenue was $11.5 billion in 2015.
With that much competition, you need to keep traffic coming to your website.
SEO optimization is an ongoing process and one you want to keep on top of to see results. Keep reading for some quick tips to make your life easier.
Research Keywords for Your Bed Store
Keyword research is where search optimization begins. In short, you need an understanding of your product and your keywords. No doubt you’ve done this when you created your marketing strategy.
Remember to reevaluate from time to time. Figures change, and you want to stay current when it comes to keywords.
Google Keyword Planner is a tool you can use for keyword research. Start with your location and industry. The Keyword Planner will generate a range of search terms, the frequency at which users search for them, and a snapshot of the competition using those words.
Your goal is to find the maximum number of keywords for your business that have low competition but high search numbers. Whatever keywords you choose, use them exactly as they are. Altering them will impede optimization.
Create Quality Content Using Your Keywords
Posting content on a regular basis keeps your bed store website showing up in more searches. When it comes to writing content, keep your keywords in mind at all times. The purpose of content is to reach people who are searching for it.
Keywords help them find what they are looking for, and quality content draws them in. Your keywords are the base for your content topics and ideas. Use them as often as you can without sounding too artificial.
Check Your Speed
Google lowers rankings for slow websites. Check your page to be sure the load time is fast.
Google Speed Insights is an excellent tool for this. It also provides suggestions for how to improve your site’s speed.
You’ll want to do this on a regular basis because adding to your site can cause it to slow down. And you may not even realize it’s happening.
Use Landing Pages for Products and Promotions
A landing page is a web page that visitors arrive on from a search. Though, it is often a standalone page that does not link to your main website through standard navigation.
The idea is to keep the visitor focused on the objective of the page, usually a promotion of some type, something that leads to conversion.
If your bed store is having a special sale on the Murphy bed, for example, create a landing page just for that promotion. From the landing page, they can fill out a contact form to either receive a quote on the size Murphy bed they are looking for, or make an appointment to visit your showroom.
Keep keywords in mind for every landing page. Choose the keywords that are the most relevant to the product or promotion contained on that page. Place at least one keyword into the title.
Keep Title Pages Up to Date
Most of the time, title pages are practical and contain the name of the business. Why waste this opportunity for SEO optimization?
Update your page title to include a top keyword. Add a keyword to your business name on the page. Or add a slogan that contains a keyword.
These tips can help you keep your website optimized. While it’s not a complete list of tips and tricks, they are the SEO basics. SEO best practices change often, so check in with our blog regularly to stay on top of it.
Please contact us if you have any questions.