3 Reasons Your Trading Website Should Have An Interactive Web Design
Imagine, for a moment, working as a trader. With a cup of coffee and a few monitors on hand, it’s time to make some trades.
After scrolling for a moment, something feels off. The information presented on the site is great, but something is missing. Their chart seems fine, but it hasn’t been updated in a few minutes.
This is a huge issue, as it’s important to make informed decisions.
Then it hits you: there isn’t an option to refresh the outdated info. In fact, as time goes on, it becomes apparent that the site is hardly interactive at all. It’s nothing more than some text and old info!
And just like that, the site is no longer a reputable source. Sounds scary, doesn’t it?
But this issue is all too real for trading websites without an interactive web design. Read on to learn more!
1. Interactive Web Design Establishes Credibility
First, interactivity shows that a designer has taken the audience’s needs into consideration. Consider the above example for a moment.
It doesn’t seem like that designer really cared about his or her audience, does it? While the example may have been a little extreme, it’s shocking how many unusable sites exist.
Static charts and figures simply aren’t acceptable for a trading website. Users need to know they can come to a site for relevant, timely info on a regular basis.
Above all else, adding an interactive element to a site shows simple courtesy. During the design process, consider what interactive elements may be most helpful to users.
When it comes to trading, things like stocks, currencies listings and exchange rates can do wonders to establish a site’s credibility. The more tools a site gives its audiences, the more likely that audience is to return for more.
2. Interactive Web Design Allows For Streamlined Support
Another reason to focus on interactive web design is that it makes the support process much easier. Recently, more sites have started implementing AI chatbots to streamline the process.
These helpful little bots pop up seconds after visiting a site. Should a user have a question, he or she can type it into the support window, and the chatbot will provide an answer.
If the answer isn’t helpful enough, the user is then directed to a live person. Sounds pretty good, doesn’t it?
It’s quick, fun, and saves traders and site owners alike a ton of time.
3. Interactive Web Design Helps With SEO
SEO: three little letters that can fundamentally change a site’s future. Without it, a site is more or less invisible.
And one of the cornerstone concepts of SEO involves usability and interactivity. For all intents and purposes, most of Google’s SEO rules are pretty understandable.
After all, why would they rank a website that’s hardly usable? Trading websites looking to make a splash in the industry take note. The more interactive the site, the better the search engine results page will look.
Last Thoughts On Interactive Web Design
Creating an interactive site is one of the best ways to make sure a site gets seen. If a site isn’t focused on its users, it’s likely going to perish quickly.
But it doesn’t have to be this way. Check out Site Report Card for great tips on creating usable, SEO friendly sites for all audiences.