5 Smart Web Development Solutions for Auto Repair Websites
Over the past five years, the auto repair industry has seen steady growth. For mechanics, this means a higher potential for new customers, but also indicates a need for good marketing.
Competition on the internet is fierce. A well-developed website is crucial for any small business trying to attract new business. It’s no longer good enough to throw up a website quickly and let it languish.
If you own an auto repair business, there are smart web development solutions you need to put in place to help attract new customers.
Let’s break down five smart web development tactics that will help your business thrive.
1. Simple and Unique Design
The look and feel of your site, along with the functionality are imperative to a quality user experience.
Your site’s design needs to identify you as an auto repair shop through its color scheme, imagery, and marketing language. If you have a logo, make sure this is integrated into the design. Look at top competitor sites and find out what others are doing with their websites.
Your site should also be simple to navigate. If someone finds you and has trouble figuring out what services you provide, they’ll just move on to the next business.
2. Well-Written Content
Quality content is one of the most important web development solutions today. Not only does it provide a better user experience, it’s critical for getting good rankings in search engines.
Each page should be well identified and contain useful information followed by reasons a potential customer should contact you.
After your site is online, it’s essential that you update it with new content frequently. A blog is the best way to do this.
This is your chance to create articles that display your expertise in the auto repair industry. You can also give professional advice like the best truck bed cover on the market or when it’s time to check your spark plugs.
3. Target Your Audience with SEO
Along with being high-quality, your content needs to contain the appropriate keywords or potential customers will never find you. Keywords should focus on the page topic and your geographic service area.
A Google AdWords account will help you generate and track good keyword phrases. A Google Business listing is also very important in establishing a local reputation online.
4. Responsive Design
People are now browsing the internet for products and services on their mobile devices more than on their desktops. A responsive design allows your website to perform well on any type of device.
If your site isn’t optimized for mobile usability, your potential customers are dropping like flies. This is especially important in the auto repair industry, as people often have unexpected problems with their car and need help while they’re away from home.
5. A Good Call to Action
Your contact information needs to be integrated into the header and footer of your site so a user doesn’t have to look hard to find you. You should also have a dedicated contact page with an email form so someone can quickly send a question or book an appointment.
It’s also a good idea to embed a Google Map to your location.
Employ Quality Web Development Solutions
Now that you know what your site needs, it’s time to take action. It may take some time and you may need to hire a professional web developer, but a well-optimized site will pay off in the long run.
We offer SEO tools and training to help you drive more traffic to your site. Contact us to learn more.