5 SEO Solutions to Help Your Painting Website Rank
The U.S. Bureau of Labor Statistics predicts that by 2020, the number of painting contractors will have increased 38.5% from 2010. That’s a decade of serious growth.
That also means a serious increase in competition within the industry. You’ll need to up your game if you want to be the first to secure new clients.
Search engine optimization has come a long way and now provides the opportunity for businesses to drastically increase their online exposure. However, you have to know what you’re doing. In fact, implementing poor SEO tactics could actually hurt your site.
If the website for your painting business lacks SEO or isn’t bringing in traffic, there are great SEO solutions that will give it life.
Let’s go over five good ones.
1. A Good Keyword Strategy
The foundation of any successful SEO campaign is a good keyword strategy. Each page on your site needs to have appropriate phrases based on the page topic. These are keyword phrases someone might enter into Google to find painting services.
Your keywords need to be specific instead of broad. For example, someone is more likely to enter “house painters in Chicago,” rather than just “painters.” Your keyword phrases should be specific to the services you provide and where you’re located.
At this point, you’re probably asking yourself how you’ll know exactly which phrases will get the best results. This is where keyword research comes in. It’s important to conduct good research prior to making any changes.
You’ll need to use some online tools to help you out. A Google AdWords account is a good idea. You should also look into other keyword research and ranking tools.
There are many free SEO solutions for keywords online, so look around before you pay someone to do the work for you.
2. Smart Linking
Search engines like links. When search engines send out their spiders to index your site, links act as bridges from one page of content to another.
Each page on your site needs to include a few links to other relevant pages on your site. These are called internal links.
But don’t just throw them in there. The text you link (called the anchor text) should make sense given the page you’re linking to.
You should also try to get inbound links from other trusted and reputable websites. These inbound links bring added value to your site and increase your chances of ranking higher.
Try getting an inbound link from your local Chamber of Commerce or other local business organizations. If there are other businesses you source materials from, ask if they can link to you from their site.
One thing you should avoid is purchasing these inbound links. Many people make the mistake of doing this, thinking it will help. In fact, Google has caught on to this and will penalize you.
3. Keep the Content Coming
One of the worst things you can do is build a good website and then let it sit there and get stale. Content is a major player when it comes to good rankings. Putting out new content on a regular basis is one of the best SEO solutions you can employ.
One of the most effective ways to get new content out there easily is a blog attached to your site. A blog provides a forum where you can reach your clients and let them know about your company and your expertise in the painting industry.
You can write articles about anything related to painting. A great example is K&M Mobile Detailing ceramic paint coating. This article provides great information a potential client could be looking for.
Exhibiting your expertise in the industry forms instant trust with a potential client. If they see you are knowledgeable and care enough to answer their questions, they’ll feel good about hiring you.
4. Mobile Optimization
This is extremely important if you’re a small business looking to reach local clients. People are searching the internet on their smartphones more than ever before. In fact, mobile recently overtook the desktop when it comes to online search.
If your website isn’t compatible with mobile devices, you’re losing potential clients every day. If your site doesn’t perform well on someone’s smartphone, they’ll simply go the next site.
This mobile compatibility is referred to as responsive design. If your site isn’t responsive, you need to look into web development services that can fix it. You simply can’t afford to ignore this.
Responsive design doesn’t only help improve the user experience. It’s also becoming one of the essential SEO solutions today.
Last year, Google added an algorithm that increases a site’s ranking if it’s mobile-friendly. That means that if your site doesn’t work on mobile devices, you’re actually losing ground in search engine rankings.
5. Be Proactive About Reviews
Online reviews are now a primary way consumers make decisions to buy products or hire for services. They also help your business form a solid local reputation.
Online reviews have also become one of many SEO solutions businesses employ. Reviews on websites like Yelp, Bing, or Angie’s List actually help your website’s rankings.
Businesses with good reviews are now showing up when someone searches for specific products or services. Not only does this help establish trust with consumers, it drives more traffic to your site.
If you have a Facebook page for your business, which you should, add your reviews to it. When people share and like your page it increases exposure and the potential for new clients.
You should also ask clients to go online and submit their review. If you provide quality service, people will want to give you a shout out.
Putting These SEO Solutions in Place
Now that you know more about achieving higher rankings, it’s time to put these tactics to work. When doing so, it’s important to shoot for quality instead of trying to get everything done at once.
It will take some time to start ranking well, so it’s more important that the work is done right instead of fast.